54493 ZIP Code — Willard, WI

Clark County, Wisconsin

ZIP code 54493 is located in Willard, Wisconsin, within Clark County. It covers approximately 107.79 square miles and serves a population of 561 residents. This is a standard ZIP code in the Central (CT) timezone, served by area code 715.

About ZIP code 54493

The housing stock consists of predominantly single-family detached homes. Most homes were built in the pre-1940, giving the area an established character. Median home value is $186,700. Owner-occupancy is high at 92%, well above the national average.

Median household income is $66,250. 49% of households receive Social Security income, suggesting a notable retiree or disability population.

The dominant occupation class is production, transportation, and material moving, with manufacturing as the leading industry. The average commute of 29 minutes is near the national average.

College attainment at 15% is below the national average, consistent with a trades and production-oriented local economy.

Health indicators show elevated rates of smoking (23%) compared to national benchmarks.

Overall, ZIP code 54493 reflects a community defined by a trades-oriented workforce, high homeownership, and a significant Social Security-dependent population.

561

population

107.79

sq mi land

Standard

ZIP type

Central (CT)

timezone

54493 ZIP code map

Cities in ZIP code 54493

Below are the cities the US Postal Service accepts for ZIP code 54493. Using any city not on this list may result in mail delivery delays.

City	Status
Willard	Acceptable
Willard	Preferred

Nearby ZIP codes

54437 Greenwood (8.8 mi) 54741 Fairchild (11.8 mi) 54746 Humbird (12 mi) 54456 Neillsville (13.1 mi) 54768 Stanley (13.9 mi) 54722 Augusta (16.1 mi) 54771 Thorp (17.1 mi) 54446 Loyal (17.4 mi) 54754 Merrillan (17.8 mi) 54611 Alma Center (18.2 mi)

Demographics updated 05/2026

Population
Total population	561
Population density	5 / sq mi
State FIPS	55
County FIPS	019

Geography
Land area	107.79 sq mi
Water area	1.35 sq mi
Latitude	44.6980
Longitude	-90.8007
Timezone	Central (CT)
Area code	715

Total population by age

Gender

Race & ethnicity

Economics updated 05/2026

Household income

Income range	This ZIP	County avg	State avg
Under $50k	41.3%	44.8%	39.4%
$50k – $100k	46.5%	36.5%	33.0%
$100k – $200k	11.0%	16.3%	22.4%
Over $200k	1.3%	2.4%	5.2%

Demographics & statistics

561

Population

People per sq mi

55.3

Median age

$66,250

Median household income

$37,127

Per capita income

$186,700

Median home value

$850

Median monthly rent

92.0%

Home ownership

7.8%

Poverty rate

2.3%

Unemployment

588

Housing units

14.9%

Bachelor's or higher

Age distribution

Male Female

Under 5

5–9

10–14

15–19

20–24

25–34

35–44

45–54

55–59

60–64

65–74

75–84

85+

← Male

Female →

Age summary

Group	Count	%
Under 18	96	17.1%
18 and over	465	82.9%
65 and over	170	30.3%
Median age	55.3 years

Race & ethnicity

White 98.4%

American Indian / Alaska Native 1.4%

Asian 0.2%

Group	Count	%
White	552	98.4%
American Indian / Alaska Native	8	1.4%
Asian	1	0.2%

Household income

Income range	This ZIP	County avg	State avg
Under $50k	41.3%	44.8%	39.4%
$50k – $100k	46.5%	36.5%	33.0%
$100k – $200k	11.0%	16.3%	22.4%
Over $200k	1.3%	2.4%	5.2%

Under $10k 2.5%

$10k–$15k 4.0%

$15k–$25k 7.2%

$25k–$35k 10.5%

$35k–$50k 6.9%

$50k–$75k 26.1%

$75k–$100k 18.5%

$100k–$150k 18.1%

$150k–$200k 4.7%

$200k+ 1.4%

Range	% of households
Under $10k	2.5%
$10k–$15k	4.0%
$15k–$25k	7.2%
$25k–$35k	10.5%
$35k–$50k	6.9%
$50k–$75k	26.1%
$75k–$100k	18.5%
$100k–$150k	18.1%
$150k–$200k	4.7%
$200k+	1.4%
Median income	$66,250

Housing

Home values

Under $50k 9.8%

$50k–$100k 5.9%

$100k–$150k 18.9%

$150k–$200k 18.5%

$200k–$300k 23.6%

$300k–$500k 19.3%

$500k–$1M 3.5%

$1M+ 0.4%

Housing overview

Metric	Value
Median home value	$186,700
Median rent / month	$850
Owner occupied	92.0%
Renter occupied	8.0%
Vacant	54.8%
Single-family detached	88.7%
Large apartment buildings	0.0%
Mobile homes	11.3%
Median rooms	5.1
Avg household size (owned)	2.01

Year built

Era	%
2020 or later	0.0%
2010–2019	4.4%
2000–2009	13.9%
1990–1999	12.5%
1980–1989	10.2%
1970–1979	14.4%
1960–1969	11.6%
1950–1959	5.6%
1940–1949	6.1%
1939 or earlier	21.3%

Bedrooms

Size	% of units
No bedroom (studio)	1.6%
1 bedroom	10.0%
2 bedrooms	38.2%
3 bedrooms	35.1%
4 bedrooms	12.6%
5+ bedrooms	2.5%

Vehicles per household

Vehicles	% of households
No vehicle	3.6%
1 vehicle	25.4%
2 vehicles	35.9%
3 or more	35.1%

Heating fuel

Fuel type	%
Utility gas	0.4%
Electricity	2.9%
Propane / LP gas	71.0%
Fuel oil	4.7%
Wood	15.2%
No fuel used	2.5%

Households & families

Household type	Count	%
Married-couple family	142	51.4%
Cohabiting couple	16	5.8%
Male householder, no spouse	85	30.8%
Female householder, no spouse	33	12.0%
Households with children under 18	56	20.3%
Households with seniors (65+)	122	44.2%
Average household size	2.02

Marital status

Status	Male	Female
Never married	20.7%	11.4%
Married	60.2%	70.3%
Separated	0.0%	0.5%
Widowed	3.4%	8.2%
Divorced	15.8%	9.6%

Education

Less than 9th grade 3.6%

Some HS, no diploma 5.4%

HS graduate 44.3%

Some college, no degree 16.7%

Associate's degree 14.9%

Bachelor's degree 6.6%

Graduate / professional 8.4%

Metric	%
HS diploma or higher	91.0%
Bachelor's or higher	14.9%

School enrollment (ages 3–17)

Type	Count	%
Nursery / preschool	11	16.7%
Kindergarten	0	0.0%
Elementary school	30	45.5%
High school	19	28.8%
College / grad school	6	9.1%

Employment

Industry of employment

Manufacturing 39.4%

Education & healthcare 13.8%

Construction 10.2%

Transportation & utilities 9.8%

Agriculture & mining 7.9%

Arts, food & hospitality 3.5%

Professional & management 3.1%

Retail trade 2.8%

Other services 2.8%

Public administration 2.8%

Finance & real estate 2.4%

Wholesale trade 1.6%

Occupation

Category	%
Management, business & arts	23.2%
Service	13.4%
Sales & office	13.0%
Natural resources & construction	21.3%
Production & transportation	29.1%

Employment type

Type	%
Private sector	80.7%
Government	7.9%
Self-employed	11.4%
Unpaid family workers	0.0%

Commute

Method	%
Drive alone	71.4%
Carpool	11.5%
Public transit	0.0%
Walk	5.6%
Work from home	9.5%
Other means	2.0%
Avg commute (minutes)	28.8

Poverty

All people 7.8%

Under 18 years 6.3%

18 and over 8.2%

Married-couple families 3.5%

Female-led households 0.0%

Income support

Source	% of households
Social Security	49.3%
Retirement income	33.7%
Supplemental Security	5.8%
Cash public assistance	1.1%
Food stamps / SNAP	11.6%

Health indicators

Condition	%
Obesity	37.9%
High blood pressure	37.8%
High cholesterol	38.6%
Diabetes	12.7%
Heart disease	8.9%
Stroke	4.2%
Asthma	10.2%
Arthritis	30.5%
Kidney disease	3.7%
Pulmonary disease	9.3%
Cancer	8.3%

Behavior / access	%
Smoking	22.6%
Binge drinking	21.1%
No physical activity	25.9%
Less than 7 hrs sleep	31.2%
Depression	20.4%
Fair or poor health	16.9%
Poor mental health	13.7%
Poor physical health	13.1%
No health insurance	11.7%
Visited doctor (checkup)	75.4%
Visited dentist	63.5%
Cholesterol screening	88.5%
Teeth loss	15.7%

Veterans & disability

Veterans	Count	%
Civilian veterans	27	5.8%

Disability	%
Any disability	12.3%
Under 18	0.0%
18–64 years	9.5%
65 and over	24.1%

Health insurance coverage

Type	%
Private insurance	66.0%
Public insurance	46.5%
No insurance	6.6%
Uninsured under 19	17.3%

Language & origin

Language spoken at home (age 5+)

Language	Count	%
English only	519	92.5%
Spanish	6	1.2%
Other Indo-European	3	0.6%
Asian & Pacific Islander	3	0.6%
Other languages	0	0.0%

Place of birth & citizenship

Origin	Count	%
Native born (US)	549	97.9%
Born in same state	548	97.7%
Born in different state	398	70.9%
Foreign born	1	0.2%
Naturalized citizen	12	2.1%
Not a US citizen	12	100.0%

Ancestry

Ancestry	Count	%
Italian	51	9.1%
Arab	49	8.7%
Polish	44	7.8%
French	28	5%
English	14	2.5%

Ancestry	Count	%
Norwegian	5	0.9%
German	4	0.7%
Dutch	4	0.7%
Irish	1	0.2%

Technology access

Metric	% of households
Computer access	49.2%
Internet access	91.7%

Source: U.S. Census Bureau, American Community Survey 2025 estimates.

Frequently asked questions about ZIP code 54493

What city is ZIP code 54493 in?

ZIP code 54493 is primarily assigned to Willard, Wisconsin.

What county is ZIP code 54493 in?

ZIP code 54493 falls within Clark County, Wisconsin.

Does ZIP code 54493 have an older population?

30% of residents in ZIP code 54493 are 65 or older, above the national average of ~17%.

Is ZIP code 54493 mostly owner-occupied?

92% of occupied units in ZIP code 54493 are owner-occupied, well above the national average.

Does ZIP code 54493 have a large retiree population?

49% of households in ZIP code 54493 receive Social Security income, suggesting a significant retiree or disability population.

How educated is the population of ZIP code 54493?

15% of residents hold a bachelor's degree or higher — below the national average of ~33%, consistent with a trades-oriented local economy.

What timezone is ZIP code 54493 in?

ZIP code 54493 observes the CST timezone.