53960 ZIP Code — Rio, WI
Columbia County, Wisconsin
ZIP code 53960 is located in Rio, Wisconsin, within Columbia County. It covers approximately 89.58 square miles and serves a population of 3,219 residents. This is a standard ZIP code in the Central (CT) timezone, served by area code 920.
About ZIP code 53960
The housing stock consists of predominantly single-family detached homes. Most homes were built in the pre-1940, giving the area an established character. Median home value is $243,700. Owner-occupancy is high at 81%, well above the national average.
Median household income is $77,031.
The dominant occupation class is management, business, and professional, with manufacturing as the leading industry. The average commute of 30 minutes is near the national average.
Educational attainment is near the national average, with 23% of residents holding a bachelor's degree or higher.
3,219
population
89.58
sq mi land
Standard
ZIP type
Central (CT)
timezone
53960 ZIP code map
Cities in ZIP code 53960
Below are the cities the US Postal Service accepts for ZIP code 53960. Using any city not on this list may result in mail delivery delays.
| City | Status |
|---|---|
| Rio | Preferred |
Nearby ZIP codes
53911 Arlington (6.9 mi)
53955 Poynette (7.5 mi)
53932 Fall River (10.4 mi)
53925 Columbus (10.6 mi)
53532 Deforest (11.9 mi)
53954 Pardeeville (12.6 mi)
53598 Windsor (13.7 mi)
53590 Sun Prairie (13.7 mi)
53923 Cambria (14.4 mi)
53923 Cambria (14.4 mi)
53596 Sun Prairie (14.4 mi)
53901 Portage (15.2 mi)
Demographics
updated 05/2026
| Population | |
|---|---|
| Total population | 3,219 |
| Population density | 36 / sq mi |
| State FIPS | 55 |
| County FIPS | 021 |
| Geography | |
|---|---|
| Land area | 89.58 sq mi |
| Water area | 1.63 sq mi |
| Latitude | 43.3902 |
| Longitude | -89.2545 |
| Timezone | Central (CT) |
| Area code | 920 |
Total population by age
Gender
Race & ethnicity
Economics
updated 05/2026
Household income
| Income range | This ZIP | County avg | State avg |
|---|---|---|---|
| Under $50k | 35.1% | 34.5% | 39.4% |
| $50k – $100k | 36.2% | 36.8% | 33.0% |
| $100k – $200k | 23.8% | 24.4% | 22.4% |
| Over $200k | 4.9% | 4.3% | 5.2% |
Demographics & statistics
3,219
Population
36
People per sq mi
42.7
Median age
$77,031
Median household income
$39,759
Per capita income
$243,700
Median home value
$745
Median monthly rent
80.5%
Home ownership
10.1%
Poverty rate
2.7%
Unemployment
1,226
Housing units
23.0%
Bachelor's or higher
Age distribution
Male
Female
78
Under 5
70
67
5–9
59
111
10–14
98
130
15–19
115
119
20–24
106
188
25–34
167
215
35–44
191
231
45–54
205
154
55–59
137
120
60–64
107
185
65–74
165
82
75–84
73
24
85+
22
← Male
Female →
Age summary
| Group | Count | % |
|---|---|---|
| Under 18 | 630 | 19.6% |
| 18 and over | 2,589 | 80.4% |
| 65 and over | 551 | 17.1% |
| Median age | 42.7 years | |
Race & ethnicity
White
95.6%
Two or more races
2%
Hispanic or Latino
1.7%
Other race
0.6%
Black or African American
0.1%
American Indian / Alaska Native
0.1%
| Group | Count | % |
|---|---|---|
| White | 3,129 | 95.6% |
| Two or more races | 66 | 2% |
| Hispanic or Latino | 55 | 1.7% |
| Other race | 19 | 0.6% |
| Black or African American | 3 | 0.1% |
| American Indian / Alaska Native | 2 | 0.1% |
Household income
| Income range | This ZIP | County avg | State avg |
|---|---|---|---|
| Under $50k | 35.1% | 34.5% | 39.4% |
| $50k – $100k | 36.2% | 36.8% | 33.0% |
| $100k – $200k | 23.8% | 24.4% | 22.4% |
| Over $200k | 4.9% | 4.3% | 5.2% |
Under $10k
3.3%
$10k–$15k
3.6%
$15k–$25k
5.1%
$25k–$35k
6.7%
$35k–$50k
11.2%
$50k–$75k
19.5%
$75k–$100k
12.1%
$100k–$150k
20.2%
$150k–$200k
10.9%
$200k+
7.3%
| Range | % of households |
|---|---|
| Under $10k | 3.3% |
| $10k–$15k | 3.6% |
| $15k–$25k | 5.1% |
| $25k–$35k | 6.7% |
| $35k–$50k | 11.2% |
| $50k–$75k | 19.5% |
| $75k–$100k | 12.1% |
| $100k–$150k | 20.2% |
| $150k–$200k | 10.9% |
| $200k+ | 7.3% |
| Median income | $77,031 |
Housing
Home values
Under $50k
3.6%
$50k–$100k
2.8%
$100k–$150k
11.3%
$150k–$200k
19.9%
$200k–$300k
23.2%
$300k–$500k
27.7%
$500k–$1M
10.5%
$1M+
0.9%
Housing overview
| Metric | Value |
|---|---|
| Median home value | $243,700 |
| Median rent / month | $745 |
| Owner occupied | 80.5% |
| Renter occupied | 19.5% |
| Vacant | 10.6% |
| Single-family detached | 87.3% |
| Large apartment buildings | 0.9% |
| Mobile homes | 1.5% |
| Median rooms | 6.5 |
| Avg household size (owned) | 2.56 |
Year built
| Era | % |
|---|---|
| 2020 or later | 0.2% |
| 2010–2019 | 3.6% |
| 2000–2009 | 14.0% |
| 1990–1999 | 18.5% |
| 1980–1989 | 6.6% |
| 1970–1979 | 13.7% |
| 1960–1969 | 5.0% |
| 1950–1959 | 3.1% |
| 1940–1949 | 5.7% |
| 1939 or earlier | 29.6% |
Bedrooms
| Size | % of units |
|---|---|
| No bedroom (studio) | 0.3% |
| 1 bedroom | 5.2% |
| 2 bedrooms | 21.0% |
| 3 bedrooms | 51.1% |
| 4 bedrooms | 16.6% |
| 5+ bedrooms | 5.8% |
Vehicles per household
| Vehicles | % of households |
|---|---|
| No vehicle | 2.4% |
| 1 vehicle | 21.1% |
| 2 vehicles | 36.2% |
| 3 or more | 40.2% |
Heating fuel
| Fuel type | % |
|---|---|
| Utility gas | 40.1% |
| Electricity | 11.4% |
| Propane / LP gas | 39.3% |
| Fuel oil | 1.3% |
| Wood | 7.2% |
| Solar | 0.3% |
| No fuel used | 0.4% |
Households & families
| Household type | Count | % |
|---|---|---|
| Married-couple family | 635 | 47.9% |
| Cohabiting couple | 116 | 8.7% |
| Male householder, no spouse | 298 | 22.5% |
| Female householder, no spouse | 278 | 20.9% |
| Households with children under 18 | 367 | 27.7% |
| Households with seniors (65+) | 370 | 27.9% |
| Average household size | 2.42 | |
Marital status
| Status | Male | Female |
|---|---|---|
| Never married | 36.0% | 24.7% |
| Married | 49.6% | 49.6% |
| Separated | 0.3% | 0.7% |
| Widowed | 1.8% | 10.8% |
| Divorced | 12.3% | 14.2% |
Education
Less than 9th grade
1.9%
Some HS, no diploma
4.2%
HS graduate
33.8%
Some college, no degree
23.6%
Associate's degree
13.6%
Bachelor's degree
17.9%
Graduate / professional
5.1%
| Metric | % |
|---|---|
| HS diploma or higher | 94.0% |
| Bachelor's or higher | 23.0% |
School enrollment (ages 3–17)
| Type | Count | % |
|---|---|---|
| Nursery / preschool | 20 | 3.4% |
| Kindergarten | 16 | 2.7% |
| Elementary school | 264 | 44.7% |
| High school | 206 | 34.9% |
| College / grad school | 85 | 14.4% |
Employment
Industry of employment
Manufacturing
20.4%
Education & healthcare
17.1%
Construction
8.7%
Transportation & utilities
8.5%
Retail trade
8.4%
Agriculture & mining
7.8%
Other services
6.5%
Professional & management
5.6%
Finance & real estate
4.8%
Arts, food & hospitality
4.5%
Wholesale trade
3.3%
Public administration
3.3%
Information
0.9%
Occupation
| Category | % |
|---|---|
| Management, business & arts | 31.4% |
| Service | 11.1% |
| Sales & office | 18.1% |
| Natural resources & construction | 16.8% |
| Production & transportation | 22.5% |
Employment type
| Type | % |
|---|---|
| Private sector | 78.3% |
| Government | 13.1% |
| Self-employed | 8.3% |
| Unpaid family workers | 0.3% |
Commute
| Method | % |
|---|---|
| Drive alone | 81.7% |
| Carpool | 6.3% |
| Public transit | 0.0% |
| Walk | 2.7% |
| Work from home | 8.8% |
| Other means | 0.5% |
| Avg commute (minutes) | 30.2 |
Poverty
All people
10.1%
Under 18 years
9.2%
18 and over
10.3%
Married-couple families
6.1%
Female-led households
13.3%
Income support
| Source | % of households |
|---|---|
| Social Security | 29.8% |
| Retirement income | 26.1% |
| Supplemental Security | 3.9% |
| Cash public assistance | 1.6% |
| Food stamps / SNAP | 8.7% |
Health indicators
| Condition | % |
|---|---|
| Obesity | 35.0% |
| High blood pressure | 30.6% |
| High cholesterol | 34.7% |
| Diabetes | 8.6% |
| Heart disease | 5.8% |
| Stroke | 2.7% |
| Asthma | 9.6% |
| Arthritis | 23.9% |
| Kidney disease | 2.6% |
| Pulmonary disease | 5.9% |
| Cancer | 6.8% |
| Behavior / access | % |
|---|---|
| Smoking | 18.0% |
| Binge drinking | 26.6% |
| No physical activity | 19.4% |
| Less than 7 hrs sleep | 30.9% |
| Depression | 20.6% |
| Fair or poor health | 11.4% |
| Poor mental health | 13.5% |
| Poor physical health | 9.5% |
| No health insurance | 9.8% |
| Visited doctor (checkup) | 72.5% |
| Visited dentist | 70.9% |
| Cholesterol screening | 88.0% |
| Teeth loss | 11.0% |
Veterans & disability
| Veterans | Count | % |
|---|---|---|
| Civilian veterans | 176 | 6.8% |
| Disability | % |
|---|---|
| Any disability | 11.1% |
| Under 18 | 6.3% |
| 18–64 years | 7.7% |
| 65 and over | 29.2% |
Health insurance coverage
| Type | % |
|---|---|
| Private insurance | 80.5% |
| Public insurance | 32.6% |
| No insurance | 3.0% |
| Uninsured under 19 | 0.3% |
Language & origin
Language spoken at home (age 5+)
| Language | Count | % |
|---|---|---|
| English only | 3,071 | 95.4% |
| Spanish | 6 | 0.2% |
| Other Indo-European | 3 | 0.1% |
| Asian & Pacific Islander | 3 | 0.1% |
| Other languages | 0 | 0.0% |
Place of birth & citizenship
| Origin | Count | % |
|---|---|---|
| Native born (US) | 3,178 | 98.7% |
| Born in same state | 3,175 | 98.6% |
| Born in different state | 2,631 | 81.7% |
| Foreign born | 3 | 0.1% |
| Naturalized citizen | 41 | 1.3% |
| Not a US citizen | 28 | 68.3% |
Ancestry
| Ancestry | Count | % |
|---|---|---|
| Polish | 589 | 18.3% |
| Italian | 443 | 13.8% |
| French | 307 | 9.5% |
| Arab | 150 | 4.7% |
| English | 85 | 2.6% |
| Ancestry | Count | % |
|---|---|---|
| German | 10 | 0.3% |
| Norwegian | 7 | 0.2% |
| Dutch | 6 | 0.2% |
| Irish | 3 | 0.1% |
Technology access
| Metric | % of households |
|---|---|
| Computer access | 41.2% |
| Internet access | 93.5% |
Source: U.S. Census Bureau, American Community Survey 2025 estimates.
Frequently asked questions about ZIP code 53960
What city is ZIP code 53960 in?
ZIP code 53960 is primarily assigned to Rio, Wisconsin.
What county is ZIP code 53960 in?
ZIP code 53960 falls within Columbia County, Wisconsin.
Is ZIP code 53960 mostly owner-occupied?
81% of occupied units in ZIP code 53960 are owner-occupied, well above the national average.
What is the population of ZIP code 53960?
ZIP code 53960 has an estimated population of 3,219 residents, with a density of 36 people per square mile.
What is the typical home value in ZIP code 53960?
The median home value in ZIP code 53960 is $243,700.
What is the median household income in ZIP code 53960?
The median household income in ZIP code 53960 is $77,031, above the national median of ~$75,000.
What timezone is ZIP code 53960 in?
ZIP code 53960 observes the CST timezone.