53901 ZIP Code — Portage, WI
Columbia County, Wisconsin
ZIP code 53901 is located in Portage, Wisconsin, within Columbia County. It covers approximately 147.29 square miles and serves a population of 14,978 residents. This is a standard ZIP code in the Central (CT) timezone, served by area code 608.
About ZIP code 53901
The housing stock consists of a mix of housing types. Most homes were built in the pre-1940, giving the area an established character. Median home value is $200,100. Owner-occupancy sits near the national average at 65%.
Median household income is $67,622. 33% of households receive Social Security income, suggesting a notable retiree or disability population.
The dominant occupation class is management, business, and professional, with education and healthcare as the leading industry. The average commute of 25 minutes is near the national average.
College attainment at 18% is below the national average, consistent with a trades and production-oriented local economy.
Overall, ZIP code 53901 reflects a community defined by a trades-oriented workforce and a significant Social Security-dependent population.
14,978
population
147.29
sq mi land
Standard
ZIP type
Central (CT)
timezone
53901 ZIP code map
Cities in ZIP code 53901
Below are the cities the US Postal Service accepts for ZIP code 53901. Using any city not on this list may result in mail delivery delays.
| City | Status |
|---|---|
| Portage | Preferred |
Nearby ZIP codes
53954 Pardeeville (7.6 mi)
53930 Endeavor (9.7 mi)
53955 Poynette (9.8 mi)
53920 Briggsville (11.9 mi)
53561 Merrimac (12.9 mi)
53960 Rio (15.2 mi)
53926 Dalton (15.3 mi)
53913 Baraboo (15.6 mi)
53911 Arlington (16.5 mi)
53555 Lodi (16.6 mi)
53923 Cambria (17.2 mi)
53923 Cambria (17.2 mi)
Demographics
updated 05/2026
| Population | |
|---|---|
| Total population | 14,978 |
| Population density | 102 / sq mi |
| State FIPS | 55 |
| County FIPS | 021 |
| Geography | |
|---|---|
| Land area | 147.29 sq mi |
| Water area | 11.46 sq mi |
| Latitude | 43.5461 |
| Longitude | -89.4676 |
| Timezone | Central (CT) |
| Area code | 608 |
Total population by age
Gender
Race & ethnicity
Economics
updated 05/2026
Household income
| Income range | This ZIP | County avg | State avg |
|---|---|---|---|
| Under $50k | 42.7% | 34.5% | 39.4% |
| $50k – $100k | 34.7% | 36.8% | 33.0% |
| $100k – $200k | 19.8% | 24.4% | 22.4% |
| Over $200k | 2.8% | 4.3% | 5.2% |
Demographics & statistics
14,978
Population
102
People per sq mi
40.5
Median age
$67,622
Median household income
$33,094
Per capita income
$200,100
Median home value
$939
Median monthly rent
65.2%
Home ownership
12.1%
Poverty rate
5.1%
Unemployment
4,518
Housing units
18.4%
Bachelor's or higher
Age distribution
Male
Female
470
Under 5
405
316
5–9
273
451
10–14
390
427
15–19
369
563
20–24
486
1,063
25–34
917
1,230
35–44
1,062
982
45–54
847
562
55–59
484
545
60–64
470
800
65–74
690
453
75–84
391
178
85+
154
← Male
Female →
Age summary
| Group | Count | % |
|---|---|---|
| Under 18 | 2,757 | 18.4% |
| 18 and over | 12,221 | 81.6% |
| 65 and over | 2,666 | 17.8% |
| Median age | 40.5 years | |
Race & ethnicity
White
83.6%
Two or more races
5.4%
Hispanic or Latino
5%
Black or African American
3.2%
Other race
1.8%
American Indian / Alaska Native
0.6%
Asian
0.5%
| Group | Count | % |
|---|---|---|
| White | 13,179 | 83.6% |
| Two or more races | 844 | 5.4% |
| Hispanic or Latino | 794 | 5% |
| Black or African American | 505 | 3.2% |
| Other race | 286 | 1.8% |
| American Indian / Alaska Native | 91 | 0.6% |
| Asian | 73 | 0.5% |
Household income
| Income range | This ZIP | County avg | State avg |
|---|---|---|---|
| Under $50k | 42.7% | 34.5% | 39.4% |
| $50k – $100k | 34.7% | 36.8% | 33.0% |
| $100k – $200k | 19.8% | 24.4% | 22.4% |
| Over $200k | 2.8% | 4.3% | 5.2% |
Under $10k
5.1%
$10k–$15k
4.2%
$15k–$25k
6.4%
$25k–$35k
9.1%
$35k–$50k
14.4%
$50k–$75k
15.9%
$75k–$100k
15.7%
$100k–$150k
18.7%
$150k–$200k
7.0%
$200k+
3.6%
| Range | % of households |
|---|---|
| Under $10k | 5.1% |
| $10k–$15k | 4.2% |
| $15k–$25k | 6.4% |
| $25k–$35k | 9.1% |
| $35k–$50k | 14.4% |
| $50k–$75k | 15.9% |
| $75k–$100k | 15.7% |
| $100k–$150k | 18.7% |
| $150k–$200k | 7.0% |
| $200k+ | 3.6% |
| Median income | $67,622 |
Housing
Home values
Under $50k
6.1%
$50k–$100k
3.5%
$100k–$150k
19.1%
$150k–$200k
21.3%
$200k–$300k
27.0%
$300k–$500k
16.6%
$500k–$1M
5.0%
$1M+
1.6%
Housing overview
| Metric | Value |
|---|---|
| Median home value | $200,100 |
| Median rent / month | $939 |
| Owner occupied | 65.2% |
| Renter occupied | 34.8% |
| Vacant | 9.2% |
| Single-family detached | 63.7% |
| Large apartment buildings | 7.1% |
| Mobile homes | 3.1% |
| Median rooms | 5.7 |
| Avg household size (owned) | 2.40 |
Year built
| Era | % |
|---|---|
| 2020 or later | 0.6% |
| 2010–2019 | 4.2% |
| 2000–2009 | 11.7% |
| 1990–1999 | 12.1% |
| 1980–1989 | 13.4% |
| 1970–1979 | 14.4% |
| 1960–1969 | 6.9% |
| 1950–1959 | 12.5% |
| 1940–1949 | 5.3% |
| 1939 or earlier | 19.0% |
Bedrooms
| Size | % of units |
|---|---|
| No bedroom (studio) | 3.4% |
| 1 bedroom | 8.8% |
| 2 bedrooms | 33.3% |
| 3 bedrooms | 36.0% |
| 4 bedrooms | 14.3% |
| 5+ bedrooms | 4.3% |
Vehicles per household
| Vehicles | % of households |
|---|---|
| No vehicle | 5.3% |
| 1 vehicle | 30.7% |
| 2 vehicles | 39.3% |
| 3 or more | 24.8% |
Heating fuel
| Fuel type | % |
|---|---|
| Utility gas | 51.8% |
| Electricity | 26.5% |
| Propane / LP gas | 12.5% |
| Fuel oil | 1.7% |
| Wood | 4.8% |
| No fuel used | 1.7% |
Households & families
| Household type | Count | % |
|---|---|---|
| Married-couple family | 2,631 | 43.8% |
| Cohabiting couple | 581 | 9.7% |
| Male householder, no spouse | 1,193 | 19.9% |
| Female householder, no spouse | 1,599 | 26.6% |
| Households with children under 18 | 1,635 | 27.2% |
| Households with seniors (65+) | 1,975 | 32.9% |
| Average household size | 2.31 | |
Marital status
| Status | Male | Female |
|---|---|---|
| Never married | 40.2% | 24.4% |
| Married | 42.5% | 46.4% |
| Separated | 0.4% | 3.5% |
| Widowed | 3.1% | 8.2% |
| Divorced | 13.9% | 17.6% |
Education
Less than 9th grade
1.6%
Some HS, no diploma
6.7%
HS graduate
36.6%
Some college, no degree
24.5%
Associate's degree
12.2%
Bachelor's degree
11.4%
Graduate / professional
7.0%
| Metric | % |
|---|---|
| HS diploma or higher | 91.7% |
| Bachelor's or higher | 18.4% |
School enrollment (ages 3–17)
| Type | Count | % |
|---|---|---|
| Nursery / preschool | 138 | 4.8% |
| Kindergarten | 144 | 5.1% |
| Elementary school | 1,077 | 37.8% |
| High school | 781 | 27.4% |
| College / grad school | 709 | 24.9% |
Employment
Industry of employment
Education & healthcare
20.1%
Manufacturing
19.2%
Retail trade
11.4%
Professional & management
8.7%
Arts, food & hospitality
7.3%
Construction
6.5%
Public administration
5.7%
Transportation & utilities
5.4%
Other services
4.9%
Finance & real estate
4.5%
Agriculture & mining
3.3%
Wholesale trade
1.7%
Information
1.2%
Occupation
| Category | % |
|---|---|
| Management, business & arts | 31.8% |
| Service | 17.3% |
| Sales & office | 18.8% |
| Natural resources & construction | 11.6% |
| Production & transportation | 20.5% |
Employment type
| Type | % |
|---|---|
| Private sector | 80.2% |
| Government | 12.2% |
| Self-employed | 7.6% |
| Unpaid family workers | 0.0% |
Commute
| Method | % |
|---|---|
| Drive alone | 80.7% |
| Carpool | 9.4% |
| Public transit | 0.1% |
| Walk | 2.5% |
| Work from home | 6.3% |
| Other means | 1.0% |
| Avg commute (minutes) | 24.6 |
Poverty
All people
12.1%
Under 18 years
17.6%
18 and over
10.7%
Married-couple families
6.0%
Female-led households
23.0%
Income support
| Source | % of households |
|---|---|
| Social Security | 32.8% |
| Retirement income | 23.5% |
| Supplemental Security | 4.5% |
| Cash public assistance | 6.1% |
| Food stamps / SNAP | 12.0% |
Health indicators
| Condition | % |
|---|---|
| Obesity | 36.1% |
| High blood pressure | 32.1% |
| High cholesterol | 33.9% |
| Diabetes | 9.3% |
| Heart disease | 6.3% |
| Stroke | 3.0% |
| Asthma | 9.8% |
| Arthritis | 24.5% |
| Kidney disease | 2.9% |
| Pulmonary disease | 6.6% |
| Cancer | 6.8% |
| Behavior / access | % |
|---|---|
| Smoking | 19.7% |
| Binge drinking | 25.7% |
| No physical activity | 21.9% |
| Less than 7 hrs sleep | 31.9% |
| Depression | 20.5% |
| Fair or poor health | 13.2% |
| Poor mental health | 13.9% |
| Poor physical health | 10.3% |
| No health insurance | 11.9% |
| Visited doctor (checkup) | 72.5% |
| Visited dentist | 66.4% |
| Cholesterol screening | 86.1% |
| Teeth loss | 13.3% |
Veterans & disability
| Veterans | Count | % |
|---|---|---|
| Civilian veterans | 893 | 7.3% |
| Disability | % |
|---|---|
| Any disability | 16.5% |
| Under 18 | 5.2% |
| 18–64 years | 14.8% |
| 65 and over | 34.4% |
Health insurance coverage
| Type | % |
|---|---|
| Private insurance | 72.9% |
| Public insurance | 38.9% |
| No insurance | 6.0% |
| Uninsured under 19 | 4.8% |
Language & origin
Language spoken at home (age 5+)
| Language | Count | % |
|---|---|---|
| English only | 14,103 | 94.2% |
| Spanish | 123 | 0.9% |
| Other Indo-European | 80 | 0.6% |
| Asian & Pacific Islander | 38 | 0.3% |
| Other languages | 5 | 0.0% |
Place of birth & citizenship
| Origin | Count | % |
|---|---|---|
| Native born (US) | 14,503 | 96.8% |
| Born in same state | 14,477 | 96.7% |
| Born in different state | 11,235 | 75.0% |
| Foreign born | 26 | 0.2% |
| Naturalized citizen | 475 | 3.2% |
| Not a US citizen | 318 | 66.9% |
Ancestry
| Ancestry | Count | % |
|---|---|---|
| Italian | 2,011 | 13.4% |
| Polish | 1,127 | 7.5% |
| French | 1,036 | 6.9% |
| Arab | 644 | 4.3% |
| English | 377 | 2.5% |
| Ancestry | Count | % |
|---|---|---|
| German | 162 | 1.1% |
| Dutch | 69 | 0.5% |
| Irish | 57 | 0.4% |
| Norwegian | 25 | 0.2% |
Technology access
| Metric | % of households |
|---|---|
| Computer access | 40.1% |
| Internet access | 91.3% |
Source: U.S. Census Bureau, American Community Survey 2025 estimates.
Frequently asked questions about ZIP code 53901
What city is ZIP code 53901 in?
ZIP code 53901 is primarily assigned to Portage, Wisconsin.
What county is ZIP code 53901 in?
ZIP code 53901 falls within Columbia County, Wisconsin.
What is the population of ZIP code 53901?
ZIP code 53901 has an estimated population of 14,978 residents, with a density of 102 people per square mile.
What is the typical home value in ZIP code 53901?
The median home value in ZIP code 53901 is $200,100.
What is the median household income in ZIP code 53901?
The median household income in ZIP code 53901 is $67,622, below the national median of ~$75,000.
What timezone is ZIP code 53901 in?
ZIP code 53901 observes the CST timezone.