Bay City ZIP Codes — Pierce County, WI

There is one unique ZIP code in Bay City, Wisconsin and it is 54723. Area code: 715.

ZIP codes

32.58

sq mi land

6.45

sq mi water

715

area code

Bay City, WI ZIP code map

About Bay City, WI

Bay City, Wisconsin, is a charming small town located within Pierce County. Nestled along the banks of the scenic Mississippi River, it offers a peaceful atmosphere with stunning natural beauty. Residents and visitors alike enjoy the town's friendly community and lush landscapes, making it an attractive place for outdoor enthusiasts.

Location & geography

Bay City is situated in the western part of Wisconsin, approximately 10 miles southeast of Red Wing, Minnesota, and about 30 miles northeast of the city of Rochester, Minnesota. The town encompasses a total area of 32.58 square miles, of which 6.45 square miles is water, creating a picturesque setting for various recreational activities. The terrain is primarily characterized by gentle rolling hills and access to waterways, enhancing the region's natural appeal.

Community & economy

The character of Bay City is rooted in its strong sense of community and connection to nature. It primarily features local businesses and industries tied to agriculture and tourism, providing a quaint lifestyle for its residents. Daily life in Bay City is often bustling with community events and gatherings that foster camaraderie among neighbors.

Transportation

Bay City is easily accessible via major highways, including State Highway 35, which connects it to nearby towns and cities. The nearest named airport is Rochester International Airport in Rochester, Minnesota, which provides regional air travel options. Public transit options may be limited, emphasizing the importance of personal transportation for residents and visitors.

History

Founded in the mid-19th century, Bay City developed around the rich resources of its riverine environment and agriculture. Key industries have included agriculture and local tourism, drawing on the area's natural beauty and recreational opportunities. Throughout its history, the town has maintained its small-town charm while embracing modern amenities.

Did you know?

One surprising fact about Bay City is that it is one of the few places in Wisconsin directly adjacent to the Mississippi River, which is a key feature of its geography. The town is also known for its vibrant community events, including local festivals that celebrate its history and culture.

ZIP codes for Bay City, WI (1)

ZIP code	City	County	Map
54723	Bay City	Pierce	View map

Demographics & statistics

1,007

Population

47.6

Median age

$78,674

Median household income

$41,443

Per capita income

$172,000

Median home value

$830

Median monthly rent

81.6%

Home ownership

5.6%

Poverty rate

1.2%

Unemployment

390

Housing units

13.8%

Bachelor's or higher

Age distribution

Male Female

Under 5

5–9

10–14

15–19

20–24

25–34

35–44

45–54

55–59

60–64

65–74

75–84

85+

← Male

Female →

Age summary

Group	Count	%
Under 18	141	14.0%
18 and over	866	86.0%
65 and over	190	18.9%
Median age	47.6 years

Race & ethnicity

White 97.8%

Two or more races 1.1%

Hispanic or Latino 0.7%

American Indian / Alaska Native 0.2%

Asian 0.1%

Other race 0.1%

Group	Count	%
White	992	97.8%
Two or more races	11	1.1%
Hispanic or Latino	7	0.7%
American Indian / Alaska Native	2	0.2%
Asian	1	0.1%
Other race	1	0.1%

Household income

Under $10k 1.8%

$10k–$15k 2.5%

$15k–$25k 6.8%

$25k–$35k 10.9%

$35k–$50k 8.6%

$50k–$75k 15.6%

$75k–$100k 17.9%

$100k–$150k 18.4%

$150k–$200k 13.8%

$200k+ 3.6%

Range	% of households
Under $10k	1.8%
$10k–$15k	2.5%
$15k–$25k	6.8%
$25k–$35k	10.9%
$35k–$50k	8.6%
$50k–$75k	15.6%
$75k–$100k	17.9%
$100k–$150k	18.4%
$150k–$200k	13.8%
$200k+	3.6%
Median income	$78,674

Housing

Home values

Under $50k 13.1%

$50k–$100k 8.6%

$100k–$150k 13.9%

$150k–$200k 21.9%

$200k–$300k 21.1%

$300k–$500k 18.9%

$500k–$1M 1.7%

$1M+ 0.8%

Housing overview

Metric	Value
Median home value	$172,000
Median rent / month	$830
Owner occupied	81.6%
Renter occupied	18.4%
Vacant	6.4%
Single-family detached	73.0%
Large apartment buildings	0.0%
Mobile homes	17.4%
Median rooms	5.9
Avg household size (owned)	2.40

Year built

Era	%
2020 or later	0.0%
2010–2019	3.2%
2000–2009	20.6%
1990–1999	10.8%
1980–1989	11.7%
1970–1979	15.1%
1960–1969	8.5%
1950–1959	7.2%
1940–1949	7.0%
1939 or earlier	15.9%

Bedrooms

Size	% of units
No bedroom (studio)	0.4%
1 bedroom	8.3%
2 bedrooms	29.5%
3 bedrooms	47.1%
4 bedrooms	11.0%
5+ bedrooms	3.6%

Vehicles per household

Vehicles	% of households
No vehicle	3.9%
1 vehicle	22.7%
2 vehicles	38.5%
3 or more	34.9%

Heating fuel

Fuel type	%
Utility gas	44.0%
Electricity	11.3%
Propane / LP gas	37.6%
Fuel oil	2.9%
Wood	3.6%
No fuel used	0.5%

Households & families

Household type	Count	%
Married-couple family	200	45.4%
Cohabiting couple	77	17.5%
Male householder, no spouse	109	24.7%
Female householder, no spouse	55	12.5%
Households with children under 18	92	20.9%
Households with seniors (65+)	124	28.1%
Average household size	2.28

Marital status

Status	Male	Female
Never married	33.8%	23.4%
Married	44.3%	54.5%
Separated	0.2%	0.7%
Widowed	2.1%	6.5%
Divorced	19.5%	14.8%

Education

Less than 9th grade 1.3%

Some HS, no diploma 4.6%

HS graduate 46.8%

Some college, no degree 14.6%

Associate's degree 18.9%

Bachelor's degree 9.4%

Graduate / professional 4.4%

Metric	%
HS diploma or higher	94.1%
Bachelor's or higher	13.8%

School enrollment (ages 3–17)

Type	Count	%
Nursery / preschool	10	6.6%
Kindergarten	12	7.9%
Elementary school	69	45.7%
High school	27	17.9%
College / grad school	33	21.9%

Employment

Industry of employment

Manufacturing 22.4%

Education & healthcare 17.9%

Construction 13.2%

Retail trade 10.9%

Arts, food & hospitality 9.7%

Agriculture & mining 6.5%

Professional & management 5.5%

Transportation & utilities 3.8%

Other services 3.8%

Finance & real estate 2.7%

Public administration 2.5%

Wholesale trade 0.7%

Information 0.3%

Occupation

Category	%
Management, business & arts	27.3%
Service	16.7%
Sales & office	16.1%
Natural resources & construction	18.9%
Production & transportation	21.1%

Employment type

Type	%
Private sector	79.9%
Government	12.2%
Self-employed	7.9%
Unpaid family workers	0.0%

Commute

Method	%
Drive alone	87.0%
Carpool	6.1%
Public transit	0.0%
Walk	3.0%
Other means	0.2%
Avg commute (minutes)	29.3

Poverty

All people 5.6%

Under 18 years 4.3%

18 and over 5.8%

Married-couple families 1.5%

Female-led households 3.6%

Income support

Source	% of households
Social Security	31.1%
Retirement income	26.5%
Supplemental Security	2.9%
Cash public assistance	1.8%
Food stamps / SNAP	5.4%

Health indicators

Condition	%
High blood pressure	29.8%
High cholesterol	31.8%
Heart disease	5.5%
Stroke	2.5%
Asthma	9.5%
Arthritis	22.4%
Kidney disease	2.5%
Pulmonary disease	5.6%
Cancer	6.6%

Behavior / access	%
Binge drinking	25.9%
No physical activity	18.4%
Less than 7 hrs sleep	30.4%
Fair or poor health	10.7%
Poor mental health	13.1%
Poor physical health	9.1%
No health insurance	9.6%
Visited doctor (checkup)	73.0%
Visited dentist	72.3%
Cholesterol screening	88.0%
Teeth loss	10.4%

Veterans & disability

Veterans	Count	%
Civilian veterans	84	9.7%

Disability	%
Any disability	10.6%
Under 18	2.8%
18–64 years	9.9%
65 and over	18.9%

Health insurance coverage

Type	%
Private insurance	80.5%
Public insurance	24.9%
Uninsured under 19	5.4%

Language & origin

Language spoken at home (age 5+)

Language	Count	%
English only	971	96.4%
Spanish	6	0.6%
Other Indo-European	5	0.5%
Asian & Pacific Islander	0	0.0%
Other languages	1	0.1%

Place of birth & citizenship

Origin	Count	%
Native born (US)	992	98.5%
Born in same state	985	97.8%
Born in different state	202	20.1%
Foreign born	7	0.7%
Naturalized citizen	15	1.5%
Not a US citizen	4	26.7%

Ancestry

Ancestry	Count	%
Polish	174	17.3%
Arab	81	8%
Italian	80	7.9%
French	53	5.3%

Ancestry	Count	%
English	18	1.8%
Dutch	8	0.8%
German	3	0.3%

Technology access

Metric	% of households
Computer access	43.8%
Internet access	89.6%

Source: U.S. Census Bureau, American Community Survey 2025 estimates.

Frequently asked questions

What ZIP codes does Bay City, WI have?

Bay City, WI has one ZIP code: 54723. Each ZIP code serves a distinct delivery area within the city and surrounding region.