54494 ZIP Code — Wisconsin Rapids, WI

Wood County, Wisconsin

ZIP code 54494 is located in Wisconsin Rapids, Wisconsin, within Wood County. It covers approximately 125.28 square miles and serves a population of 27,267 residents. This is a standard ZIP code in the Central (CT) timezone, served by area code 715.

About ZIP code 54494

The housing stock consists of predominantly single-family detached homes. Most homes were built in the 1970s, giving the area an established character. Median home value is $162,900. Owner-occupancy is high at 76%, well above the national average.

Median household income is $66,941. The poverty rate of 7% is below the national average. 40% of households receive Social Security income, suggesting a notable retiree or disability population.

The dominant occupation class is management, business, and professional, with education and healthcare as the leading industry. The average commute of 24 minutes is near the national average.

Educational attainment is near the national average, with 23% of residents holding a bachelor's degree or higher.

Overall, ZIP code 54494 reflects a community defined by high homeownership and a significant Social Security-dependent population.

27,267

population

125.28

sq mi land

Standard

ZIP type

Central (CT)

timezone

54494 ZIP code map

Cities in ZIP code 54494

Below are the cities the US Postal Service accepts for ZIP code 54494. Using any city not on this list may result in mail delivery delays.

City	Status
Wisconsin Rapids	Acceptable
Wisconsin Rapids	Preferred

Nearby ZIP codes

54469 Port Edwards (6.3 mi) 54921 Bancroft (8.8 mi) 54475 Rudolph (9 mi) 54495 Wisconsin Rapids (11.2 mi) 54467 Plover (11.5 mi) 54457 Nekoosa (11.5 mi) 54489 Vesper (14.4 mi) 54492 Stevens Point (14.6 mi) 54966 Plainfield (14.9 mi) 54481 Stevens Point (16.5 mi) 54443 Junction City (17.4 mi) 54482 Stevens Point (17.4 mi)

Demographics updated 05/2026

Population
Total population	27,267
Population density	218 / sq mi
State FIPS	55
County FIPS	141

Geography
Land area	125.28 sq mi
Water area	3.96 sq mi
Latitude	44.3488
Longitude	-89.7391
Timezone	Central (CT)
Area code	715

Total population by age

Gender

Race & ethnicity

Economics updated 05/2026

Household income

Income range	This ZIP	County avg	State avg
Under $50k	41.3%	42.9%	39.4%
$50k – $100k	39.0%	35.8%	33.0%
$100k – $200k	16.2%	17.4%	22.4%
Over $200k	3.5%	4.0%	5.2%

Demographics & statistics

27,267

Population

218

People per sq mi

45.6

Median age

$66,941

Median household income

$39,394

Per capita income

$162,900

Median home value

$932

Median monthly rent

76.3%

Home ownership

7.2%

Poverty rate

4.2%

Unemployment

10,184

Housing units

22.5%

Bachelor's or higher

Age distribution

Male Female

757

Under 5

756

734

5–9

733

914

10–14

914

720

15–19

719

624

20–24

623

1,466

25–34

1,464

1,522

35–44

1,521

1,630

45–54

1,628

1,190

55–59

1,188

1,042

60–64

1,041

1,661

65–74

1,659

813

75–84

812

568

85+

568

← Male

Female →

Age summary

Group	Count	%
Under 18	5,698	20.9%
18 and over	21,569	79.1%
65 and over	6,081	22.3%
Median age	45.6 years

Race & ethnicity

White 91.5%

Two or more races 3.7%

Hispanic or Latino 2.1%

Asian 1.9%

Black or African American 0.4%

Other race 0.3%

American Indian / Alaska Native 0.2%

Group	Count	%
White	25,481	91.5%
Two or more races	1,020	3.7%
Hispanic or Latino	593	2.1%
Asian	520	1.9%
Black or African American	108	0.4%
Other race	75	0.3%
American Indian / Alaska Native	59	0.2%

Household income

Income range	This ZIP	County avg	State avg
Under $50k	41.3%	42.9%	39.4%
$50k – $100k	39.0%	35.8%	33.0%
$100k – $200k	16.2%	17.4%	22.4%
Over $200k	3.5%	4.0%	5.2%

Under $10k 2.8%

$10k–$15k 1.3%

$15k–$25k 6.9%

$25k–$35k 9.2%

$35k–$50k 14.8%

$50k–$75k 22.2%

$75k–$100k 14.4%

$100k–$150k 15.4%

$150k–$200k 6.5%

$200k+ 6.3%

Range	% of households
Under $10k	2.8%
$10k–$15k	1.3%
$15k–$25k	6.9%
$25k–$35k	9.2%
$35k–$50k	14.8%
$50k–$75k	22.2%
$75k–$100k	14.4%
$100k–$150k	15.4%
$150k–$200k	6.5%
$200k+	6.3%
Median income	$66,941

Housing

Home values

Under $50k 4.9%

$50k–$100k 17.1%

$100k–$150k 22.7%

$150k–$200k 19.9%

$200k–$300k 23.6%

$300k–$500k 10.3%

$500k–$1M 1.5%

$1M+ 0.1%

Housing overview

Metric	Value
Median home value	$162,900
Median rent / month	$932
Owner occupied	76.3%
Renter occupied	23.7%
Vacant	9.5%
Single-family detached	80.0%
Large apartment buildings	4.6%
Mobile homes	3.9%
Median rooms	5.9
Avg household size (owned)	2.35

Year built

Era	%
2020 or later	0.4%
2010–2019	4.9%
2000–2009	11.6%
1990–1999	14.6%
1980–1989	9.0%
1970–1979	19.5%
1960–1969	10.3%
1950–1959	12.5%
1940–1949	7.2%
1939 or earlier	10.0%

Bedrooms

Size	% of units
No bedroom (studio)	2.3%
1 bedroom	5.5%
2 bedrooms	26.1%
3 bedrooms	44.3%
4 bedrooms	18.0%
5+ bedrooms	3.8%

Vehicles per household

Vehicles	% of households
No vehicle	4.3%
1 vehicle	28.9%
2 vehicles	42.6%
3 or more	24.2%

Heating fuel

Fuel type	%
Utility gas	74.4%
Electricity	7.9%
Propane / LP gas	11.1%
Fuel oil	2.8%
Wood	2.8%
Solar	0.2%
No fuel used	0.4%

Households & families

Household type	Count	%
Married-couple family	5,763	49.1%
Cohabiting couple	957	8.2%
Male householder, no spouse	1,895	16.2%
Female householder, no spouse	3,115	26.6%
Households with children under 18	2,712	23.1%
Households with seniors (65+)	4,423	37.7%
Average household size	2.28

Marital status

Status	Male	Female
Never married	29.4%	23.5%
Married	55.4%	50.0%
Separated	0.2%	1.2%
Widowed	3.1%	11.6%
Divorced	12.0%	13.7%

Education

Less than 9th grade 1.9%

Some HS, no diploma 3.7%

HS graduate 37.1%

Some college, no degree 18.5%

Associate's degree 16.4%

Bachelor's degree 15.3%

Graduate / professional 7.2%

Metric	%
HS diploma or higher	94.5%
Bachelor's or higher	22.5%

School enrollment (ages 3–17)

Type	Count	%
Nursery / preschool	511	9.7%
Kindergarten	292	5.6%
Elementary school	2,424	46.1%
High school	1,362	25.9%
College / grad school	669	12.7%

Employment

Industry of employment

Education & healthcare 24.2%

Manufacturing 17.6%

Retail trade 10.2%

Construction 8.4%

Finance & real estate 7.5%

Professional & management 6.6%

Arts, food & hospitality 5.8%

Other services 5.3%

Transportation & utilities 4.3%

Public administration 3.2%

Information 2.9%

Wholesale trade 2.6%

Agriculture & mining 1.4%

Occupation

Category	%
Management, business & arts	29.6%
Service	18.2%
Sales & office	20.1%
Natural resources & construction	12.9%
Production & transportation	19.2%

Employment type

Type	%
Private sector	83.2%
Government	10.8%
Self-employed	5.5%
Unpaid family workers	0.5%

Commute

Method	%
Drive alone	83.5%
Carpool	6.2%
Public transit	0.3%
Walk	0.4%
Work from home	8.5%
Other means	1.1%
Avg commute (minutes)	23.6

Poverty

All people 7.2%

Under 18 years 7.2%

18 and over 7.2%

Married-couple families 2.6%

Female-led households 12.1%

Income support

Source	% of households
Social Security	39.9%
Retirement income	34.8%
Supplemental Security	4.0%
Cash public assistance	4.1%
Food stamps / SNAP	10.4%

Health indicators

Condition	%
Obesity	35.9%
High blood pressure	34.9%
High cholesterol	35.6%
Diabetes	10.5%
Heart disease	7.3%
Stroke	3.4%
Asthma	9.8%
Arthritis	27.7%
Kidney disease	3.2%
Pulmonary disease	7.4%
Cancer	7.8%

Behavior / access	%
Smoking	18.1%
Binge drinking	22.2%
No physical activity	22.3%
Less than 7 hrs sleep	30.9%
Depression	19.9%
Fair or poor health	13.6%
Poor mental health	13.5%
Poor physical health	11.3%
No health insurance	10.3%
Visited doctor (checkup)	76.5%
Visited dentist	66.4%
Cholesterol screening	88.0%
Teeth loss	13.9%

Veterans & disability

Veterans	Count	%
Civilian veterans	2,353	10.9%

Disability	%
Any disability	14.4%
Under 18	4.5%
18–64 years	10.3%
65 and over	34.3%

Health insurance coverage

Type	%
Private insurance	74.1%
Public insurance	41.6%
No insurance	3.7%
Uninsured under 19	0.4%

Language & origin

Language spoken at home (age 5+)

Language	Count	%
English only	25,754	94.5%
Spanish	232	0.9%
Other Indo-European	5	0.0%
Asian & Pacific Islander	51	0.2%
Other languages	154	0.6%

Place of birth & citizenship

Origin	Count	%
Native born (US)	26,896	98.6%
Born in same state	26,765	98.2%
Born in different state	22,494	82.5%
Foreign born	131	0.5%
Naturalized citizen	371	1.4%
Not a US citizen	216	58.2%

Ancestry

Ancestry	Count	%
Italian	2,934	10.8%
Polish	1,695	6.2%
French	1,684	6.2%
Arab	1,251	4.6%
English	718	2.6%

Ancestry	Count	%
Dutch	329	1.2%
German	276	1%
Norwegian	211	0.8%
Irish	7	0%

Technology access

Metric	% of households
Computer access	43.0%
Internet access	90.7%

Source: U.S. Census Bureau, American Community Survey 2025 estimates.

Frequently asked questions about ZIP code 54494

What city is ZIP code 54494 in?

ZIP code 54494 is primarily assigned to Wisconsin Rapids, Wisconsin.

What county is ZIP code 54494 in?

ZIP code 54494 falls within Wood County, Wisconsin.

Does ZIP code 54494 have a large retiree population?

40% of households in ZIP code 54494 receive Social Security income, suggesting a significant retiree or disability population.

Does ZIP code 54494 have a large veteran population?

11% of civilians in ZIP code 54494 are veterans, above the national average of ~7%.

What is the typical home value in ZIP code 54494?

The median home value in ZIP code 54494 is $162,900.

What is the population of ZIP code 54494?

ZIP code 54494 has an estimated population of 27,267 residents, with a density of 218 people per square mile.

What timezone is ZIP code 54494 in?

ZIP code 54494 observes the CST timezone.