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Wisconsin ZIP Codes
Langlade County
White Lake, WI
54491
54491 ZIP Code — White Lake, WI
Langlade County, Wisconsin
ZIP code 54491 is located in
White Lake ,
Wisconsin ,
within Langlade County .
It covers approximately 198.26 square miles and serves a population of
1,502 residents.
This is a standard ZIP code in the Central (CT) timezone,
served by area code 715 .
About ZIP code 54491
The housing stock consists of predominantly single-family detached homes. Most homes were built in the 1990s, giving the area an established character. Median home value is $147,200. Owner-occupancy is high at 76%, well above the national average.
Median household income is $47,422. 55% of households receive Social Security income, suggesting a notable retiree or disability population.
The dominant occupation class is management, business, and professional, with education and healthcare as the leading industry. The average commute of 27 minutes is near the national average.
College attainment at 15% is below the national average, consistent with a trades and production-oriented local economy.
Health indicators show elevated rates of smoking (20%) compared to national benchmarks.
Notable community characteristics include a notable veteran presence at 17% of civilians, above the national average of 7%.
Overall, ZIP code 54491 reflects a community defined by a trades-oriented workforce, a strong veteran community, high homeownership, and a significant Social Security-dependent population.
54491 ZIP code map
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Cities in ZIP code 54491
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Nearby ZIP codes
Demographics
updated 05/2026
Population
Total population
1,502
Population density
8 / sq mi
State FIPS
55
County FIPS
067
Geography
Land area
198.26 sq mi
Water area
3.28 sq mi
Latitude
45.2478
Longitude
-88.7442
Timezone
Central (CT)
Area code
715
Economics
updated 05/2026
Household income
Income range
This ZIP
County avg
State avg
Under $50k
59.2%
48.6%
39.4%
$50k – $100k
32.3%
34.6%
33.0%
$100k – $200k
6.2%
14.8%
22.4%
Over $200k
2.3%
2.0%
5.2%
Demographics & statistics
$47,422
Median household income
$147,200
Median home value
15.3%
Bachelor's or higher
Age distribution
Age summary
Group Count % Under 18 226 15.0% 18 and over 1,276 85.0% 65 and over 548 36.5% Median age 58.0 years
Race & ethnicity
American Indian / Alaska Native
5.5%
Black or African American
0.3%
Group Count % White 1,372 90.7% American Indian / Alaska Native 83 5.5% Two or more races 43 2.8% Hispanic or Latino 11 0.7% Black or African American 4 0.3%
Household income
Income range
This ZIP
County avg
State avg
Under $50k
59.2%
48.6%
39.4%
$50k – $100k
32.3%
34.6%
33.0%
$100k – $200k
6.2%
14.8%
22.4%
Over $200k
2.3%
2.0%
5.2%
Range % of households Under $10k 5.8% $10k–$15k 2.2% $15k–$25k 11.5% $25k–$35k 18.9% $35k–$50k 13.3% $50k–$75k 20.0% $75k–$100k 11.5% $100k–$150k 12.1% $150k–$200k 2.1% $200k+ 2.6% Median income $47,422
Housing
Housing overview
Metric Value Median home value $147,200 Median rent / month $662 Owner occupied 76.0% Renter occupied 24.0% Vacant 55.0% Single-family detached 76.9% Large apartment buildings 0.0% Mobile homes 19.8% Median rooms 4.9 Avg household size (owned) 2.06
Year built
Era % 2020 or later 1.0% 2010–2019 5.9% 2000–2009 13.5% 1990–1999 19.5% 1980–1989 16.9% 1970–1979 14.7% 1960–1969 11.6% 1950–1959 4.7% 1940–1949 2.0% 1939 or earlier 10.3%
Bedrooms
Size % of units No bedroom (studio) 4.6% 1 bedroom 9.7% 2 bedrooms 31.9% 3 bedrooms 38.0% 4 bedrooms 13.5% 5+ bedrooms 2.3%
Vehicles per household
Vehicles % of households No vehicle 2.1% 1 vehicle 36.2% 2 vehicles 40.2% 3 or more 21.5%
Heating fuel
Fuel type % Utility gas 25.2% Electricity 1.1% Propane / LP gas 44.8% Fuel oil 7.5% Wood 20.4%
Households & families
Household type Count % Married-couple family 361 50.1% Cohabiting couple 44 6.1% Male householder, no spouse 190 26.4% Female householder, no spouse 126 17.5% Households with children under 18 99 13.7% Households with seniors (65+) 376 52.1% Average household size 2.02
Marital status
Status Male Female Never married 25.5% 19.2% Married 51.2% 59.0% Separated 1.4% 0.9% Widowed 2.9% 9.1% Divorced 19.1% 11.9%
Education
Some college, no degree
22.9%
Graduate / professional
4.9%
Metric % HS diploma or higher 90.9% Bachelor's or higher 15.3%
School enrollment (ages 3–17)
Type Count % Nursery / preschool 26 16.4% Kindergarten 14 8.8% Elementary school 62 39.0% High school 38 23.9% College / grad school 19 11.9%
Employment
Industry of employment
Education & healthcare
18.5%
Arts, food & hospitality
8.5%
Agriculture & mining
6.8%
Transportation & utilities
5.9%
Public administration
4.7%
Professional & management
4.2%
Finance & real estate
2.3%
Occupation
Category % Management, business & arts 26.8% Service 16.6% Sales & office 13.8% Natural resources & construction 16.4% Production & transportation 26.5%
Employment type
Type % Private sector 76.5% Government 11.5% Self-employed 11.0% Unpaid family workers 1.0%
Commute
Method % Drive alone 74.7% Carpool 6.2% Public transit 0.0% Walk 3.5% Work from home 14.8% Other means 0.7% Avg commute (minutes) 27.2
Poverty
Married-couple families
5.0%
Female-led households
19.0%
Income support
Source % of households Social Security 55.1% Retirement income 32.7% Supplemental Security 3.3% Cash public assistance 1.8% Food stamps / SNAP 10.7%
Health indicators
Condition % Obesity 37.0% High blood pressure 40.4% High cholesterol 39.1% Diabetes 12.7% Heart disease 9.2% Stroke 4.1% Asthma 9.9% Arthritis 32.1% Kidney disease 3.8% Pulmonary disease 9.1% Cancer 8.8%
Behavior / access % Smoking 20.4% Binge drinking 22.0% No physical activity 25.3% Less than 7 hrs sleep 31.2% Depression 19.8% Fair or poor health 16.0% Poor mental health 13.1% Poor physical health 12.7% No health insurance 10.6% Visited doctor (checkup) 76.2% Visited dentist 64.4% Cholesterol screening 89.3% Teeth loss 14.7%
Veterans & disability
Veterans Count % Civilian veterans 219 17.2%
Disability % Any disability 19.0% Under 18 6.3% 18–64 years 13.2% 65 and over 31.9%
Health insurance coverage
Type % Private insurance 56.6% Public insurance 62.3% No insurance 9.8% Uninsured under 19 11.5%
Language & origin
Language spoken at home (age 5+)
Language Count % English only 1,423 94.7% Spanish 6 0.4% Other Indo-European 2 0.1% Asian & Pacific Islander 0 0.0% Other languages 0 0.0%
Place of birth & citizenship
Origin Count % Native born (US) 1,498 99.7% Born in same state 1,493 99.4% Born in different state 1,164 77.5% Foreign born 5 0.3% Naturalized citizen 4 0.3% Not a US citizen 1 25.0%
Ancestry
Ancestry Count % Italian 239 15.9% French 111 7.4% Arab 87 5.8% Polish 45 3% German 22 1.5%
Ancestry Count % English 22 1.5% Dutch 10 0.7% Irish 3 0.2% Norwegian 2 0.1%
Technology access
Metric % of households Computer access 48.0% Internet access 82.9%
Source: U.S. Census Bureau, American Community Survey 2025 estimates.
Frequently asked questions about ZIP code 54491
What city is ZIP code 54491 in?
ZIP code 54491 is primarily assigned to White Lake, Wisconsin.
What county is ZIP code 54491 in?
ZIP code 54491 falls within Langlade County, Wisconsin.
Does ZIP code 54491 have an older population?
37% of residents in ZIP code 54491 are 65 or older, above the national average of ~17%.
Does ZIP code 54491 have a large retiree population?
55% of households in ZIP code 54491 receive Social Security income, suggesting a significant retiree or disability population.
Does ZIP code 54491 have a large veteran population?
17% of civilians in ZIP code 54491 are veterans, above the national average of ~7%.
What is the typical home value in ZIP code 54491?
The median home value in ZIP code 54491 is $147,200.
What timezone is ZIP code 54491 in?
ZIP code 54491 observes the CST timezone.
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