72390 ZIP Code — West Helena, AR

Phillips County, Arkansas

ZIP code 72390 is located in West Helena, Arkansas, within Phillips County. It covers approximately 33.37 square miles and serves a population of 6,973 residents. This is a standard ZIP code in the Central (CT) timezone, served by area code 870.

About ZIP code 72390

The housing stock consists of predominantly single-family detached homes. Most homes were built in the 1970s, giving the area an established character. Median home value is $64,600. Owner-occupancy sits near the national average at 55%.

Median household income is $31,731. Poverty affects 33% of residents, above the national average. SNAP benefit usage at 30% of households reflects economic stress in the area. 31% of households receive Social Security income, suggesting a notable retiree or disability population.

The dominant occupation class is sales and office, with education and healthcare as the leading industry. The average commute of 15 minutes is near the national average.

College attainment at 12% is below the national average, consistent with a trades and production-oriented local economy.

Health indicators show elevated rates of obesity (52%), diabetes (20%), smoking (30%) compared to national benchmarks.

Overall, ZIP code 72390 reflects a community defined by a trades-oriented workforce, economic challenges above the national average, a significant Social Security-dependent population, and elevated reliance on food assistance.

6,973

population

33.37

sq mi land

Standard

ZIP type

Central (CT)

timezone

72390 ZIP code map

Cities in ZIP code 72390

Below are the cities the US Postal Service accepts for ZIP code 72390. Using any city not on this list may result in mail delivery delays.

City	Status
West Helena	Preferred

Nearby ZIP codes

72355 Lexa (5.9 mi) 72342 Helena (7.6 mi) 72374 Poplar Grove (11.2 mi) 72360 Marianna (13.4 mi) 38626 Dundee (15.6 mi) 38617 Coahoma (17 mi) 72366 Marvell (17.3 mi) 38676 Tunica (17.7 mi) 72320 Brickeys (18 mi)

Demographics updated 05/2026

Population
Total population	6,973
Population density	209 / sq mi
State FIPS	05
County FIPS	107

Geography
Land area	33.37 sq mi
Water area	0.43 sq mi
Latitude	34.5787
Longitude	-90.6660
Timezone	Central (CT)
Area code	870

Total population by age

Gender

Race & ethnicity

Economics updated 05/2026

Household income

Income range	This ZIP	County avg	State avg
Under $50k	70.9%	63.8%	50.4%
$50k – $100k	24.3%	25.2%	29.9%
$100k – $200k	3.6%	9.7%	15.7%
Over $200k	1.3%	1.3%	4.0%

Demographics & statistics

6,973

Population

209

People per sq mi

30.7

Median age

$31,731

Median household income

$19,426

Per capita income

$64,600

Median home value

$747

Median monthly rent

54.6%

Home ownership

33.1%

Poverty rate

13.9%

Unemployment

2,309

Housing units

12.2%

Bachelor's or higher

Age distribution

Male Female

283

Under 5

313

5–9

346

311

10–14

344

298

15–19

330

174

20–24

192

469

25–34

519

304

35–44

336

359

45–54

397

246

55–59

272

138

60–64

153

228

65–74

253

138

75–84

153

85+

← Male

Female →

Age summary

Group	Count	%
Under 18	2,312	33.2%
18 and over	4,661	66.8%
65 and over	876	12.6%
Median age	30.7 years

Race & ethnicity

Black or African American 70.8%

White 25.8%

Two or more races 2.1%

Hispanic or Latino 1.3%

Group	Count	%
Black or African American	5,003	70.8%
White	1,823	25.8%
Two or more races	147	2.1%
Hispanic or Latino	95	1.3%

Household income

Income range	This ZIP	County avg	State avg
Under $50k	70.9%	63.8%	50.4%
$50k – $100k	24.3%	25.2%	29.9%
$100k – $200k	3.6%	9.7%	15.7%
Over $200k	1.3%	1.3%	4.0%

Under $10k 9.3%

$10k–$15k 13.3%

$15k–$25k 17.9%

$25k–$35k 12.7%

$35k–$50k 11.9%

$50k–$75k 13.9%

$75k–$100k 8.2%

$100k–$150k 10.2%

$150k–$200k 0.4%

$200k+ 2.3%

Range	% of households
Under $10k	9.3%
$10k–$15k	13.3%
$15k–$25k	17.9%
$25k–$35k	12.7%
$35k–$50k	11.9%
$50k–$75k	13.9%
$75k–$100k	8.2%
$100k–$150k	10.2%
$150k–$200k	0.4%
$200k+	2.3%
Median income	$31,731

Housing

Home values

Under $50k 33.1%

$50k–$100k 39.6%

$100k–$150k 12.0%

$150k–$200k 6.4%

$200k–$300k 7.6%

$300k–$500k 1.3%

Housing overview

Metric	Value
Median home value	$64,600
Median rent / month	$747
Owner occupied	54.6%
Renter occupied	45.4%
Vacant	27.9%
Single-family detached	74.5%
Large apartment buildings	1.0%
Mobile homes	7.8%
Median rooms	5.3
Avg household size (owned)	2.51

Year built

Era	%
2020 or later	0.0%
2010–2019	0.1%
2000–2009	7.3%
1990–1999	12.2%
1980–1989	11.7%
1970–1979	30.8%
1960–1969	21.0%
1950–1959	6.8%
1940–1949	5.3%
1939 or earlier	4.7%

Bedrooms

Size	% of units
No bedroom (studio)	0.3%
1 bedroom	6.3%
2 bedrooms	21.6%
3 bedrooms	64.7%
4 bedrooms	7.1%
5+ bedrooms	0.0%

Vehicles per household

Vehicles	% of households
No vehicle	12.5%
1 vehicle	45.9%
2 vehicles	26.9%
3 or more	14.7%

Heating fuel

Fuel type	%
Utility gas	68.3%
Electricity	28.8%
Propane / LP gas	2.5%
Wood	0.4%

Households & families

Household type	Count	%
Married-couple family	755	30.5%
Cohabiting couple	190	7.7%
Male householder, no spouse	285	11.5%
Female householder, no spouse	1,244	50.3%
Households with children under 18	736	29.7%
Households with seniors (65+)	679	27.4%
Average household size	2.82

Marital status

Status	Male	Female
Never married	42.8%	40.3%
Married	41.4%	29.7%
Separated	2.4%	2.8%
Widowed	5.8%	16.9%
Divorced	7.6%	10.3%

Education

Less than 9th grade 5.8%

Some HS, no diploma 11.7%

HS graduate 28.1%

Some college, no degree 25.0%

Associate's degree 17.3%

Bachelor's degree 8.3%

Graduate / professional 3.9%

Metric	%
HS diploma or higher	82.6%
Bachelor's or higher	12.2%

School enrollment (ages 3–17)

Type	Count	%
Nursery / preschool	193	8.9%
Kindergarten	139	6.4%
Elementary school	1,037	47.9%
High school	645	29.8%
College / grad school	149	6.9%

Employment

Industry of employment

Education & healthcare 25.8%

Manufacturing 23.4%

Retail trade 16.8%

Arts, food & hospitality 6.4%

Transportation & utilities 6.2%

Construction 5.8%

Other services 4.5%

Finance & real estate 4.4%

Professional & management 2.4%

Public administration 2.4%

Wholesale trade 1.8%

Agriculture & mining 0.2%

Occupation

Category	%
Management, business & arts	28.2%
Service	14.6%
Sales & office	31.0%
Natural resources & construction	6.3%
Production & transportation	19.9%

Employment type

Type	%
Private sector	78.4%
Government	18.3%
Self-employed	3.3%
Unpaid family workers	0.0%

Commute

Method	%
Drive alone	82.0%
Carpool	8.4%
Public transit	0.0%
Walk	2.8%
Work from home	5.1%
Other means	1.5%
Avg commute (minutes)	15.2

Poverty

All people 33.1%

Under 18 years 50.2%

18 and over 24.6%

Married-couple families 4.2%

Female-led households 69.6%

Income support

Source	% of households
Social Security	31.3%
Retirement income	20.9%
Supplemental Security	9.5%
Cash public assistance	0.5%
Food stamps / SNAP	29.7%

Health indicators

Condition	%
Obesity	51.8%
High blood pressure	52.5%
High cholesterol	36.4%
Diabetes	20.2%
Heart disease	9.6%
Stroke	6.5%
Asthma	13.7%
Arthritis	32.2%
Kidney disease	5.0%
Pulmonary disease	12.8%
Cancer	5.9%

Behavior / access	%
Smoking	30.1%
Binge drinking	10.7%
No physical activity	44.9%
Less than 7 hrs sleep	43.0%
Depression	24.0%
Fair or poor health	35.5%
Poor mental health	20.3%
Poor physical health	20.1%
No health insurance	21.7%
Visited doctor (checkup)	82.0%
Visited dentist	38.8%
Cholesterol screening	86.5%
Teeth loss	34.7%

Veterans & disability

Veterans	Count	%
Civilian veterans	205	4.4%

Disability	%
Any disability	21.7%
Under 18	10.8%
18–64 years	18.9%
65 and over	61.9%

Health insurance coverage

Type	%
Private insurance	40.4%
Public insurance	62.0%
No insurance	6.1%
Uninsured under 19	1.4%

Language & origin

Language spoken at home (age 5+)

Language	Count	%
English only	6,377	91.5%
Spanish	0	0.0%
Other Indo-European	0	0.0%
Asian & Pacific Islander	0	0.0%
Other languages	0	0.0%

Place of birth & citizenship

Origin	Count	%
Native born (US)	6,959	99.8%
Born in same state	6,959	99.8%
Born in different state	5,825	83.5%
Foreign born	0	0.0%
Naturalized citizen	14	0.2%
Not a US citizen	14	100.0%

Ancestry

Ancestry	Count	%
French	375	5.4%
Italian	229	3.3%

Ancestry	Count	%
Arab	67	1%
English	35	0.5%

Technology access

Metric	% of households
Computer access	35.5%
Internet access	79.4%

Source: U.S. Census Bureau, American Community Survey 2025 estimates.

Frequently asked questions about ZIP code 72390

What city is ZIP code 72390 in?

ZIP code 72390 is primarily assigned to West Helena, Arkansas.

What county is ZIP code 72390 in?

ZIP code 72390 falls within Phillips County, Arkansas.

What is the poverty rate in ZIP code 72390?

33% of residents in ZIP code 72390 live below the poverty line, above the national average.

Is ZIP code 72390 family-oriented?

33% of residents in ZIP code 72390 are under 18, reflecting a younger, family-oriented community.

How educated is the population of ZIP code 72390?

12% of residents hold a bachelor's degree or higher — below the national average of ~33%, consistent with a trades-oriented local economy.

What are the health statistics for ZIP code 72390?

Health data for ZIP code 72390 shows elevated rates of obesity (52%) and diabetes (20%) and smoking (30%) compared to national benchmarks.

What timezone is ZIP code 72390 in?

ZIP code 72390 observes the CST timezone.