97304 ZIP Code — Salem, OR

Polk County, Oregon

ZIP code 97304 is located in Salem, Oregon, within Polk County. It covers approximately 56.82 square miles and serves a population of 34,148 residents. This is a standard ZIP code in the Pacific (PT) timezone, served by area code 503/971.

About ZIP code 97304

The housing stock consists of predominantly single-family detached homes. Most homes were built in the 2000s, giving the area an established character. Median home value is $426,900. Owner-occupancy sits near the national average at 64%.

The gap between median ($85,908) and mean household income suggests income inequality — a small number of higher earners pull the average up. 36% of households receive Social Security income, suggesting a notable retiree or disability population.

The dominant occupation class is management, business, and professional, with education and healthcare as the leading industry. The average commute of 25 minutes is near the national average.

Educational attainment is near the national average, with 40% of residents holding a bachelor's degree or higher.

34,148

population

56.82

sq mi land

Standard

ZIP type

Pacific (PT)

timezone

97304 ZIP code map

Cities in ZIP code 97304

Below are the cities the US Postal Service accepts for ZIP code 97304. Using any city not on this list may result in mail delivery delays.

City	Status
Salem	Preferred

Nearby ZIP codes

97303 Salem (4 mi) 97371 Rickreall (5.4 mi) 97312 Salem (6.7 mi) 97311 Salem (6.7 mi) 97314 Salem (6.7 mi) 97301 Salem (6.8 mi) 97310 Salem (7 mi) 97101 Amity (8.3 mi) 97302 Salem (8.8 mi) 97305 Salem (9.1 mi) 97026 Gervais (9.9 mi) 97114 Dayton (12.6 mi)

Demographics updated 05/2026

Population
Total population	34,148
Population density	601 / sq mi
State FIPS	41
County FIPS	053

Geography
Land area	56.82 sq mi
Water area	0.97 sq mi
Latitude	45.0279
Longitude	-123.1002
Timezone	Pacific (PT)
Area code	503/971

Total population by age

Gender

Race & ethnicity

Economics updated 05/2026

Household income

Income range	This ZIP	County avg	State avg
Under $50k	32.4%	38.0%	38.1%
$50k – $100k	30.7%	32.1%	31.4%
$100k – $200k	29.2%	24.2%	23.2%
Over $200k	7.8%	5.6%	7.2%

Demographics & statistics

34,148

Population

601

People per sq mi

39.4

Median age

$85,908

Median household income

$48,541

Per capita income

$426,900

Median home value

$1,332

Median monthly rent

64.2%

Home ownership

8.5%

Poverty rate

6.5%

Unemployment

9,372

Housing units

40.0%

Bachelor's or higher

Age distribution

Male Female

943

Under 5

974

947

5–9

978

1,281

10–14

1,324

1,212

15–19

1,253

840

20–24

867

2,027

25–34

2,095

2,368

35–44

2,447

1,957

45–54

2,022

857

55–59

885

1,003

60–64

1,036

1,883

65–74

1,946

1,100

75–84

1,136

377

85+

390

← Male

Female →

Age summary

Group	Count	%
Under 18	8,145	23.9%
18 and over	26,003	76.1%
65 and over	6,832	20.0%
Median age	39.4 years

Race & ethnicity

White 75.7%

Two or more races 7.8%

Hispanic or Latino 7.4%

Other race 3.4%

Asian 3.3%

American Indian / Alaska Native 1%

Native Hawaiian / Pacific Islander 0.8%

Black or African American 0.6%

Group	Count	%
White	27,930	75.7%
Two or more races	2,866	7.8%
Hispanic or Latino	2,725	7.4%
Other race	1,255	3.4%
Asian	1,201	3.3%
American Indian / Alaska Native	383	1%
Native Hawaiian / Pacific Islander	284	0.8%
Black or African American	229	0.6%

Household income

Income range	This ZIP	County avg	State avg
Under $50k	32.4%	38.0%	38.1%
$50k – $100k	30.7%	32.1%	31.4%
$100k – $200k	29.2%	24.2%	23.2%
Over $200k	7.8%	5.6%	7.2%

Under $10k 3.0%

$10k–$15k 3.5%

$15k–$25k 4.9%

$25k–$35k 5.6%

$35k–$50k 10.2%

$50k–$75k 16.1%

$75k–$100k 12.7%

$100k–$150k 17.6%

$150k–$200k 13.5%

$200k+ 12.8%

Range	% of households
Under $10k	3.0%
$10k–$15k	3.5%
$15k–$25k	4.9%
$25k–$35k	5.6%
$35k–$50k	10.2%
$50k–$75k	16.1%
$75k–$100k	12.7%
$100k–$150k	17.6%
$150k–$200k	13.5%
$200k+	12.8%
Median income	$85,908

Housing

Home values

Under $50k 0.5%

$50k–$100k 1.0%

$100k–$150k 1.4%

$150k–$200k 3.1%

$200k–$300k 11.1%

$300k–$500k 50.7%

$500k–$1M 30.2%

$1M+ 1.9%

Housing overview

Metric	Value
Median home value	$426,900
Median rent / month	$1,332
Owner occupied	64.2%
Renter occupied	35.8%
Vacant	4.6%
Single-family detached	73.2%
Large apartment buildings	6.1%
Mobile homes	1.7%
Median rooms	5.9
Avg household size (owned)	2.60

Year built

Era	%
2020 or later	0.3%
2010–2019	8.2%
2000–2009	23.4%
1990–1999	13.9%
1980–1989	9.8%
1970–1979	18.1%
1960–1969	11.9%
1950–1959	5.6%
1940–1949	4.8%
1939 or earlier	4.1%

Bedrooms

Size	% of units
No bedroom (studio)	1.5%
1 bedroom	10.1%
2 bedrooms	22.9%
3 bedrooms	39.6%
4 bedrooms	21.7%
5+ bedrooms	4.2%

Vehicles per household

Vehicles	% of households
No vehicle	5.5%
1 vehicle	29.8%
2 vehicles	42.4%
3 or more	22.3%

Heating fuel

Fuel type	%
Utility gas	44.9%
Electricity	50.5%
Propane / LP gas	0.9%
Fuel oil	0.5%
Wood	2.3%
Solar	0.4%

Households & families

Household type	Count	%
Married-couple family	7,084	52.2%
Cohabiting couple	990	7.3%
Male householder, no spouse	2,106	15.5%
Female householder, no spouse	3,401	25.0%
Households with children under 18	4,445	32.7%
Households with seniors (65+)	4,860	35.8%
Average household size	2.51

Marital status

Status	Male	Female
Never married	27.8%	25.0%
Married	58.5%	51.3%
Separated	0.6%	0.9%
Widowed	2.2%	8.6%
Divorced	10.9%	14.1%

Education

Less than 9th grade 2.1%

Some HS, no diploma 5.0%

HS graduate 18.7%

Some college, no degree 24.5%

Associate's degree 9.6%

Bachelor's degree 22.2%

Graduate / professional 17.8%

Metric	%
HS diploma or higher	92.9%
Bachelor's or higher	40.0%

School enrollment (ages 3–17)

Type	Count	%
Nursery / preschool	310	4.2%
Kindergarten	429	5.9%
Elementary school	3,293	44.9%
High school	1,898	25.9%
College / grad school	1,402	19.1%

Employment

Industry of employment

Education & healthcare 26.1%

Retail trade 11.7%

Public administration 11.4%

Professional & management 10.2%

Arts, food & hospitality 8.6%

Manufacturing 8.3%

Finance & real estate 6.5%

Construction 5.3%

Other services 4.5%

Transportation & utilities 2.6%

Agriculture & mining 2.4%

Information 1.7%

Wholesale trade 0.7%

Occupation

Category	%
Management, business & arts	45.8%
Service	19.5%
Sales & office	19.8%
Natural resources & construction	6.0%
Production & transportation	8.9%

Employment type

Type	%
Private sector	71.1%
Government	22.9%
Self-employed	5.6%
Unpaid family workers	0.4%

Commute

Method	%
Drive alone	70.9%
Carpool	6.6%
Public transit	1.3%
Walk	1.4%
Work from home	17.9%
Other means	1.9%
Avg commute (minutes)	25.1

Poverty

All people 8.5%

Under 18 years 10.3%

18 and over 7.9%

Married-couple families 2.4%

Female-led households 25.1%

Income support

Source	% of households
Social Security	35.7%
Retirement income	32.3%
Supplemental Security	3.8%
Cash public assistance	4.7%
Food stamps / SNAP	13.4%

Health indicators

Condition	%
Obesity	33.9%
High blood pressure	29.7%
High cholesterol	30.7%
Diabetes	8.8%
Heart disease	5.8%
Stroke	2.7%
Asthma	10.2%
Arthritis	23.4%
Kidney disease	2.7%
Pulmonary disease	5.7%
Cancer	7.1%

Behavior / access	%
Smoking	13.6%
Binge drinking	17.6%
No physical activity	16.8%
Less than 7 hrs sleep	29.2%
Depression	21.4%
Fair or poor health	12.3%
Poor mental health	14.1%
Poor physical health	9.2%
No health insurance	10.3%
Visited doctor (checkup)	73.0%
Visited dentist	69.5%
Cholesterol screening	90.5%
Teeth loss	10.9%

Veterans & disability

Veterans	Count	%
Civilian veterans	2,100	8.1%

Disability	%
Any disability	15.3%
Under 18	5.6%
18–64 years	12.6%
65 and over	34.7%

Health insurance coverage

Type	%
Private insurance	74.0%
Public insurance	38.4%
No insurance	4.5%
Uninsured under 19	0.1%

Language & origin

Language spoken at home (age 5+)

Language	Count	%
English only	32,231	94.4%
Spanish	1,234	3.8%
Other Indo-European	505	1.6%
Asian & Pacific Islander	414	1.3%
Other languages	315	1.0%

Place of birth & citizenship

Origin	Count	%
Native born (US)	31,823	93.2%
Born in same state	31,606	92.6%
Born in different state	17,503	51.3%
Foreign born	217	0.6%
Naturalized citizen	2,325	6.8%
Not a US citizen	1,301	56.0%

Ancestry

Ancestry	Count	%
French	5,039	14.8%
Italian	2,781	8.1%
Arab	1,932	5.7%
Polish	1,838	5.4%
English	726	2.1%

Ancestry	Count	%
Dutch	360	1.1%
German	186	0.5%
Norwegian	34	0.1%
Irish	14	0%

Technology access

Metric	% of households
Computer access	39.8%
Internet access	97.5%

Source: U.S. Census Bureau, American Community Survey 2025 estimates.

Frequently asked questions about ZIP code 97304

What city is ZIP code 97304 in?

ZIP code 97304 is primarily assigned to Salem, Oregon.

What county is ZIP code 97304 in?

ZIP code 97304 falls within Polk County, Oregon.

Does ZIP code 97304 have a large retiree population?

36% of households in ZIP code 97304 receive Social Security income, suggesting a significant retiree or disability population.

What is the typical home value in ZIP code 97304?

The median home value in ZIP code 97304 is $426,900.

What is the population of ZIP code 97304?

ZIP code 97304 has an estimated population of 34,148 residents, with a density of 601 people per square mile.

What is the median household income in ZIP code 97304?

The median household income in ZIP code 97304 is $85,908, above the national median of ~$75,000.

What timezone is ZIP code 97304 in?

ZIP code 97304 observes the PST timezone.