54474 ZIP Code — Rothschild, WI

Marathon County, Wisconsin

ZIP code 54474 is located in Rothschild, Wisconsin, within Marathon County. It covers approximately 5.02 square miles and serves a population of 4,209 residents. This is a standard ZIP code in the Central (CT) timezone, served by area code 715.

About ZIP code 54474

The housing stock consists of predominantly single-family detached homes. Most homes were built in the 1950s, giving the area an established character. Median home value is $168,900. Owner-occupancy sits near the national average at 67%.

Median household income is $78,036. 39% of households receive Social Security income, suggesting a notable retiree or disability population.

The dominant occupation class is management, business, and professional, with manufacturing as the leading industry. The average commute of 17 minutes is near the national average.

Educational attainment is near the national average, with 28% of residents holding a bachelor's degree or higher.

4,209

population

5.02

sq mi land

Standard

ZIP type

Central (CT)

timezone

54474 ZIP code map

Cities in ZIP code 54474

Below are the cities the US Postal Service accepts for ZIP code 54474. Using any city not on this list may result in mail delivery delays.

City	Status
Rothschild	Acceptable
Rothschild	Preferred

Nearby ZIP codes

54476 Schofield (4.5 mi) 54401 Wausau (6.9 mi) 54455 Mosinee (9.9 mi) 54471 Ringle (10 mi) 54403 Wausau (10.9 mi) 54448 Marathon (11.7 mi) 54440 Hatley (12.7 mi) 54408 Aniwa (18.6 mi) 54427 Eland (19.2 mi) 54473 Rosholt (19.6 mi)

Demographics updated 05/2026

Population
Total population	4,209
Population density	838 / sq mi
State FIPS	55
County FIPS	073

Geography
Land area	5.02 sq mi
Water area	0.28 sq mi
Latitude	44.8844
Longitude	-89.6183
Timezone	Central (CT)
Area code	715

Total population by age

Gender

Race & ethnicity

Economics updated 05/2026

Household income

Income range	This ZIP	County avg	State avg
Under $50k	35.6%	39.2%	39.4%
$50k – $100k	41.8%	36.4%	33.0%
$100k – $200k	20.3%	20.1%	22.4%
Over $200k	2.4%	4.3%	5.2%

Demographics & statistics

4,209

Population

838

People per sq mi

39.8

Median age

$78,036

Median household income

$35,334

Per capita income

$168,900

Median home value

$826

Median monthly rent

66.7%

Home ownership

9.0%

Poverty rate

1.0%

Unemployment

1,221

Housing units

27.5%

Bachelor's or higher

Age distribution

Male Female

179

Under 5

184

172

5–9

178

129

10–14

134

15–19

121

20–24

125

267

25–34

275

213

35–44

221

240

45–54

247

112

55–59

116

178

60–64

184

232

65–74

240

115

75–84

119

85+

← Male

Female →

Age summary

Group	Count	%
Under 18	1,077	25.6%
18 and over	3,132	74.4%
65 and over	753	17.9%
Median age	39.8 years

Race & ethnicity

White 92.4%

Asian 3.3%

Black or African American 3%

Two or more races 0.6%

Hispanic or Latino 0.5%

Other race 0.1%

Group	Count	%
White	3,911	92.4%
Asian	139	3.3%
Black or African American	127	3%
Two or more races	26	0.6%
Hispanic or Latino	22	0.5%
Other race	6	0.1%

Household income

Income range	This ZIP	County avg	State avg
Under $50k	35.6%	39.2%	39.4%
$50k – $100k	41.8%	36.4%	33.0%
$100k – $200k	20.3%	20.1%	22.4%
Over $200k	2.4%	4.3%	5.2%

$10k–$15k 1.8%

$15k–$25k 17.0%

$25k–$35k 4.5%

$35k–$50k 7.4%

$50k–$75k 18.5%

$75k–$100k 15.7%

$100k–$150k 26.8%

$150k–$200k 4.8%

$200k+ 3.6%

Range	% of households
$10k–$15k	1.8%
$15k–$25k	17.0%
$25k–$35k	4.5%
$35k–$50k	7.4%
$50k–$75k	18.5%
$75k–$100k	15.7%
$100k–$150k	26.8%
$150k–$200k	4.8%
$200k+	3.6%
Median income	$78,036

Housing

Home values

Under $50k 0.8%

$50k–$100k 10.3%

$100k–$150k 22.6%

$150k–$200k 34.5%

$200k–$300k 22.5%

$300k–$500k 8.1%

$500k–$1M 1.3%

Housing overview

Metric	Value
Median home value	$168,900
Median rent / month	$826
Owner occupied	66.7%
Renter occupied	33.3%
Vacant	1.4%
Single-family detached	74.6%
Large apartment buildings	9.7%
Mobile homes	0.0%
Median rooms	5.5
Avg household size (owned)	2.37

Year built

Era	%
2020 or later	0.9%
2010–2019	0.9%
2000–2009	8.7%
1990–1999	9.6%
1980–1989	11.5%
1970–1979	14.0%
1960–1969	16.0%
1950–1959	21.9%
1940–1949	8.0%
1939 or earlier	8.4%

Bedrooms

Size	% of units
No bedroom (studio)	1.2%
1 bedroom	10.3%
2 bedrooms	30.5%
3 bedrooms	37.9%
4 bedrooms	17.2%
5+ bedrooms	2.9%

Vehicles per household

Vehicles	% of households
No vehicle	8.8%
1 vehicle	30.7%
2 vehicles	42.8%
3 or more	17.7%

Heating fuel

Fuel type	%
Utility gas	73.2%
Electricity	23.0%
Propane / LP gas	1.6%
Fuel oil	1.3%

Households & families

Household type	Count	%
Married-couple family	962	53.7%
Cohabiting couple	147	8.2%
Male householder, no spouse	211	11.8%
Female householder, no spouse	473	26.4%
Households with children under 18	503	28.1%
Households with seniors (65+)	603	33.6%
Average household size	2.35

Marital status

Status	Male	Female
Never married	26.3%	20.0%
Married	64.0%	55.6%
Separated	0.0%	0.0%
Widowed	1.0%	7.9%
Divorced	8.7%	16.5%

Education

Less than 9th grade 2.8%

Some HS, no diploma 1.9%

HS graduate 34.7%

Some college, no degree 20.7%

Associate's degree 12.3%

Bachelor's degree 22.6%

Graduate / professional 4.9%

Metric	%
HS diploma or higher	95.3%
Bachelor's or higher	27.5%

School enrollment (ages 3–17)

Type	Count	%
Nursery / preschool	58	6.6%
Kindergarten	56	6.3%
Elementary school	462	52.3%
High school	183	20.7%
College / grad school	124	14.0%

Employment

Industry of employment

Manufacturing 18.2%

Education & healthcare 17.9%

Retail trade 16.5%

Finance & real estate 13.6%

Arts, food & hospitality 8.6%

Other services 7.8%

Wholesale trade 5.9%

Transportation & utilities 3.3%

Professional & management 2.5%

Construction 2.2%

Information 1.9%

Public administration 1.5%

Occupation

Category	%
Management, business & arts	28.6%
Service	15.8%
Sales & office	25.9%
Natural resources & construction	7.7%
Production & transportation	22.0%

Employment type

Type	%
Private sector	83.9%
Government	8.5%
Self-employed	7.7%
Unpaid family workers	0.0%

Commute

Method	%
Drive alone	77.0%
Carpool	9.5%
Public transit	0.0%
Walk	1.0%
Work from home	12.0%
Other means	0.5%
Avg commute (minutes)	17.4

Poverty

All people 9.0%

Under 18 years 11.5%

18 and over 8.1%

Married-couple families 2.3%

Female-led households 34.4%

Income support

Source	% of households
Social Security	39.1%
Retirement income	29.4%
Supplemental Security	3.0%
Cash public assistance	0.5%
Food stamps / SNAP	9.4%

Health indicators

Condition	%
Obesity	33.7%
High blood pressure	30.3%
High cholesterol	32.8%
Diabetes	9.2%
Heart disease	6.1%
Stroke	2.7%
Asthma	9.2%
Arthritis	24.7%
Kidney disease	2.7%
Pulmonary disease	5.6%
Cancer	7.5%

Behavior / access	%
Smoking	15.8%
Binge drinking	24.9%
No physical activity	19.4%
Less than 7 hrs sleep	31.1%
Depression	18.2%
Fair or poor health	10.8%
Poor mental health	12.4%
Poor physical health	9.0%
No health insurance	8.9%
Visited doctor (checkup)	74.2%
Visited dentist	72.4%
Cholesterol screening	88.4%
Teeth loss	9.6%

Veterans & disability

Veterans	Count	%
Civilian veterans	199	6.4%

Disability	%
Any disability	11.5%
Under 18	1.3%
18–64 years	9.4%
65 and over	32.7%

Health insurance coverage

Type	%
Private insurance	79.4%
Public insurance	29.6%
No insurance	5.4%
Uninsured under 19	1.1%

Language & origin

Language spoken at home (age 5+)

Language	Count	%
English only	3,846	91.4%
Spanish	108	2.8%
Other Indo-European	0	0.0%
Asian & Pacific Islander	0	0.0%
Other languages	108	2.8%

Place of birth & citizenship

Origin	Count	%
Native born (US)	4,135	98.2%
Born in same state	4,135	98.2%
Born in different state	3,208	76.2%
Foreign born	0	0.0%
Naturalized citizen	74	1.8%
Not a US citizen	65	87.8%

Ancestry

Ancestry	Count	%
Italian	584	13.9%
French	355	8.4%
Polish	191	4.5%
Arab	74	1.8%
German	40	1%

Ancestry	Count	%
English	39	0.9%
Dutch	28	0.7%
Norwegian	23	0.5%
Irish	13	0.3%

Technology access

Metric	% of households
Computer access	42.6%
Internet access	94.4%

Source: U.S. Census Bureau, American Community Survey 2025 estimates.

Frequently asked questions about ZIP code 54474

What city is ZIP code 54474 in?

ZIP code 54474 is primarily assigned to Rothschild, Wisconsin.

What county is ZIP code 54474 in?

ZIP code 54474 falls within Marathon County, Wisconsin.

Does ZIP code 54474 have a large retiree population?

39% of households in ZIP code 54474 receive Social Security income, suggesting a significant retiree or disability population.

What is the typical home value in ZIP code 54474?

The median home value in ZIP code 54474 is $168,900.

What is the population of ZIP code 54474?

ZIP code 54474 has an estimated population of 4,209 residents, with a density of 839 people per square mile.

What is the median household income in ZIP code 54474?

The median household income in ZIP code 54474 is $78,036, above the national median of ~$75,000.

What timezone is ZIP code 54474 in?

ZIP code 54474 observes the CST timezone.