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Wisconsin ZIP Codes
La Crosse County
Rockland, WI
54653
54653 ZIP Code — Rockland, WI
La Crosse County, Wisconsin
ZIP code 54653 is located in
Rockland ,
Wisconsin ,
within La Crosse County .
It covers approximately 21.57 square miles and serves a population of
1,210 residents.
This is a standard ZIP code in the Central (CT) timezone,
served by area code 608 .
About ZIP code 54653
The housing stock consists of predominantly single-family detached homes. Most homes were built in the 1970s, giving the area an established character. Median home value is $233,800. Owner-occupancy is high at 78%, well above the national average.
Median household income is $65,875. SNAP benefit usage at 24% of households reflects economic stress in the area. 34% of households receive Social Security income, suggesting a notable retiree or disability population.
The dominant occupation class is management, business, and professional, with manufacturing as the leading industry. The average commute of 25 minutes is near the national average.
College attainment at 18% is below the national average, consistent with a trades and production-oriented local economy.
Overall, ZIP code 54653 reflects a community defined by a trades-oriented workforce, high homeownership, a significant Social Security-dependent population, and elevated reliance on food assistance.
54653 ZIP code map
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Cities in ZIP code 54653
Below are the cities the US Postal Service accepts for ZIP code 54653. Using any city not on this list may result in mail delivery delays.
Nearby ZIP codes
Demographics
updated 05/2026
Population
Total population
1,210
Population density
56 / sq mi
State FIPS
55
County FIPS
063
Geography
Land area
21.57 sq mi
Water area
0.01 sq mi
Latitude
43.8450
Longitude
-90.9031
Timezone
Central (CT)
Area code
608
Economics
updated 05/2026
Household income
Income range
This ZIP
County avg
State avg
Under $50k
36.5%
41.5%
39.4%
$50k – $100k
41.3%
33.2%
33.0%
$100k – $200k
21.0%
19.8%
22.4%
Over $200k
1.2%
5.5%
5.2%
Demographics & statistics
$65,875
Median household income
$233,800
Median home value
18.3%
Bachelor's or higher
Age distribution
Age summary
Group Count % Under 18 385 31.8% 18 and over 825 68.2% 65 and over 198 16.4% Median age 36.0 years
Race & ethnicity
American Indian / Alaska Native
2.3%
Group Count % White 1,059 86% Asian 92 7.5% Two or more races 31 2.5% American Indian / Alaska Native 28 2.3% Hispanic or Latino 22 1.8%
Household income
Income range
This ZIP
County avg
State avg
Under $50k
36.5%
41.5%
39.4%
$50k – $100k
41.3%
33.2%
33.0%
$100k – $200k
21.0%
19.8%
22.4%
Over $200k
1.2%
5.5%
5.2%
Range % of households Under $10k 2.6% $10k–$15k 3.2% $15k–$25k 3.0% $25k–$35k 20.7% $35k–$50k 7.6% $50k–$75k 21.4% $75k–$100k 13.0% $100k–$150k 19.4% $150k–$200k 5.0% $200k+ 4.1% Median income $65,875
Housing
Housing overview
Metric Value Median home value $233,800 Median rent / month $985 Owner occupied 78.2% Renter occupied 21.8% Vacant 5.9% Single-family detached 86.6% Large apartment buildings 0.0% Mobile homes 3.9% Median rooms 6.0 Avg household size (owned) 2.58
Year built
Era % 2020 or later 2.8% 2010–2019 15.9% 2000–2009 10.6% 1990–1999 7.1% 1980–1989 10.8% 1970–1979 19.5% 1960–1969 2.6% 1950–1959 15.9% 1940–1949 1.2% 1939 or earlier 13.6%
Bedrooms
Size % of units No bedroom (studio) 0.4% 1 bedroom 2.6% 2 bedrooms 17.9% 3 bedrooms 55.1% 4 bedrooms 19.3% 5+ bedrooms 4.7%
Vehicles per household
Vehicles % of households No vehicle 1.7% 1 vehicle 31.5% 2 vehicles 42.8% 3 or more 24.0%
Heating fuel
Fuel type % Utility gas 38.0% Electricity 13.0% Propane / LP gas 21.2% Fuel oil 13.6% Wood 13.8% No fuel used 0.4%
Households & families
Household type Count % Married-couple family 239 51.6% Cohabiting couple 37 8.0% Male householder, no spouse 36 7.8% Female householder, no spouse 151 32.6% Households with children under 18 170 36.7% Households with seniors (65+) 154 33.3% Average household size 2.61
Marital status
Status Male Female Never married 25.7% 27.0% Married 62.8% 48.9% Separated 0.5% 1.0% Widowed 2.5% 3.1% Divorced 8.5% 20.0%
Education
Some college, no degree
21.6%
Graduate / professional
2.0%
Metric % HS diploma or higher 95.7% Bachelor's or higher 18.3%
School enrollment (ages 3–17)
Type Count % Nursery / preschool 16 4.5% Kindergarten 7 2.0% Elementary school 208 59.1% High school 84 23.9% College / grad school 37 10.5%
Employment
Industry of employment
Education & healthcare
15.5%
Transportation & utilities
9.2%
Finance & real estate
7.0%
Agriculture & mining
6.8%
Professional & management
3.7%
Public administration
2.8%
Arts, food & hospitality
2.2%
Occupation
Category % Management, business & arts 35.1% Service 6.5% Sales & office 16.3% Natural resources & construction 11.3% Production & transportation 30.9%
Employment type
Type % Private sector 83.5% Government 9.1% Self-employed 6.8% Unpaid family workers 0.6%
Commute
Method % Drive alone 78.1% Carpool 5.3% Public transit 2.0% Walk 1.5% Work from home 10.5% Other means 2.6% Avg commute (minutes) 24.5
Poverty
Married-couple families
5.0%
Female-led households
37.1%
Income support
Source % of households Social Security 33.5% Retirement income 31.7% Supplemental Security 3.0% Cash public assistance 2.4% Food stamps / SNAP 23.5%
Health indicators
Condition % Obesity 33.5% High blood pressure 27.7% High cholesterol 30.2% Diabetes 8.0% Heart disease 5.2% Stroke 2.4% Asthma 9.5% Arthritis 21.2% Kidney disease 2.4% Pulmonary disease 5.3% Cancer 5.9%
Behavior / access % Smoking 18.1% Binge drinking 26.7% No physical activity 19.1% Less than 7 hrs sleep 33.1% Depression 20.4% Fair or poor health 10.7% Poor mental health 13.6% Poor physical health 9.0% No health insurance 9.8% Visited doctor (checkup) 72.4% Visited dentist 70.8% Cholesterol screening 86.4% Teeth loss 11.4%
Veterans & disability
Veterans Count % Civilian veterans 44 5.4%
Disability % Any disability 12.2% Under 18 0.5% 18–64 years 9.5% 65 and over 43.4%
Health insurance coverage
Type % Private insurance 65.9% Public insurance 44.3% No insurance 4.1% Uninsured under 19 2.3%
Language & origin
Language spoken at home (age 5+)
Language Count % English only 1,125 93.0% Spanish 25 2.2% Other Indo-European 7 0.6% Asian & Pacific Islander 5 0.4% Other languages 13 1.2%
Place of birth & citizenship
Origin Count % Native born (US) 1,155 95.5% Born in same state 1,155 95.5% Born in different state 950 78.5% Foreign born 0 0.0% Naturalized citizen 55 4.5% Not a US citizen 28 50.9%
Ancestry
Ancestry Count % Polish 247 20.4% Italian 99 8.2% Arab 42 3.5% French 34 2.8%
Ancestry Count % English 8 0.7% Dutch 6 0.5% Irish 2 0.2%
Technology access
Metric % of households Computer access 38.3% Internet access 85.1%
Source: U.S. Census Bureau, American Community Survey 2025 estimates.
Frequently asked questions about ZIP code 54653
What city is ZIP code 54653 in?
ZIP code 54653 is primarily assigned to Rockland, Wisconsin.
What county is ZIP code 54653 in?
ZIP code 54653 falls within La Crosse County, Wisconsin.
Is ZIP code 54653 family-oriented?
32% of residents in ZIP code 54653 are under 18, reflecting a younger, family-oriented community.
What is the population of ZIP code 54653?
ZIP code 54653 has an estimated population of 1,210 residents, with a density of 56 people per square mile.
What is the median household income in ZIP code 54653?
The median household income in ZIP code 54653 is $65,875, below the national median of ~$75,000.
What is the typical home value in ZIP code 54653?
The median home value in ZIP code 54653 is $233,800.
What timezone is ZIP code 54653 in?
ZIP code 54653 observes the CST timezone.
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