96761 ZIP Code — Lahaina, HI

Maui County, Hawaii

ZIP code 96761 is located in Lahaina, Hawaii, within Maui County. It covers approximately 95.30 square miles and serves a population of 23,214 residents. This is a standard ZIP code in the Hawaii (HT) — no DST timezone, served by area code 808.

About ZIP code 96761

The housing stock consists of a significant share of large multi-unit buildings. Most homes were built in the 1970s, giving the area an established character. Median home value is $869,300. Owner-occupancy sits near the national average at 57%.

The gap between median ($92,889) and mean household income suggests income inequality — a small number of higher earners pull the average up. 37% of households receive Social Security income, suggesting a notable retiree or disability population.

The dominant occupation class is service, with arts, entertainment, and food service as the leading industry. The average commute of 19 minutes is near the national average.

Educational attainment is near the national average, with 27% of residents holding a bachelor's degree or higher.

23,214

population

95.30

sq mi land

Standard

ZIP type

Hawaii (HT) — no DST

timezone

96761 ZIP code map

Cities in ZIP code 96761

Below are the cities the US Postal Service accepts for ZIP code 96761. Using any city not on this list may result in mail delivery delays.

City	Status
Lahaina	Preferred

Nearby ZIP codes

96793 Wailuku (4.8 mi) 96732 Kahului (10.7 mi) 96779 Paia (15.2 mi) 96753 Kihei (16.6 mi) 96768 Makawao (19.4 mi)

Demographics updated 06/2026

Population
Total population	23,214
Population density	244 / sq mi
State FIPS	15
County FIPS	009

Geography
Land area	95.30 sq mi
Water area	14.01 sq mi
Latitude	20.9029
Longitude	-156.6185
Timezone	Hawaii (HT) — no DST
Area code	808

Total population by age

Gender

Race & ethnicity

Economics updated 06/2026

Household income

Income range	This ZIP	County avg	State avg
Under $50k	24.2%	28.5%	29.0%
$50k – $100k	35.2%	30.7%	29.8%
$100k – $200k	27.2%	30.1%	29.9%
Over $200k	13.4%	10.7%	11.3%

Demographics & statistics

23,214

Population

244

People per sq mi

40.8

Median age

$92,889

Median household income

$48,515

Per capita income

$869,300

Median home value

$2,022

Median monthly rent

57.2%

Home ownership

9.4%

Poverty rate

6.6%

Unemployment

8,795

Housing units

27.4%

Bachelor's or higher

Age distribution

Male Female

775

Under 5

765

687

5–9

677

628

10–14

619

598

15–19

590

423

20–24

417

1,696

25–34

1,672

1,711

35–44

1,687

1,440

45–54

1,420

730

55–59

720

873

60–64

860

1,481

65–74

1,460

445

75–84

438

202

85+

200

← Male

Female →

Age summary

Group	Count	%
Under 18	4,995	21.5%
18 and over	18,219	78.5%
65 and over	4,226	18.2%
Median age	40.8 years

Race & ethnicity

White 33.3%

Asian 25.1%

Two or more races 22.5%

Hispanic or Latino 9.7%

Native Hawaiian / Pacific Islander 6.7%

Other race 1.9%

Black or African American 0.3%

American Indian / Alaska Native 0.3%

Group	Count	%
White	8,565	33.3%
Asian	6,462	25.1%
Two or more races	5,780	22.5%
Hispanic or Latino	2,506	9.7%
Native Hawaiian / Pacific Islander	1,734	6.7%
Other race	500	1.9%
Black or African American	89	0.3%
American Indian / Alaska Native	84	0.3%

Household income

Income range	This ZIP	County avg	State avg
Under $50k	24.2%	28.5%	29.0%
$50k – $100k	35.2%	30.7%	29.8%
$100k – $200k	27.2%	30.1%	29.9%
Over $200k	13.4%	10.7%	11.3%

Under $10k 2.8%

$10k–$15k 1.7%

$15k–$25k 5.5%

$25k–$35k 5.4%

$35k–$50k 7.1%

$50k–$75k 15.4%

$75k–$100k 14.3%

$100k–$150k 16.7%

$150k–$200k 13.3%

$200k+ 17.8%

Range	% of households
Under $10k	2.8%
$10k–$15k	1.7%
$15k–$25k	5.5%
$25k–$35k	5.4%
$35k–$50k	7.1%
$50k–$75k	15.4%
$75k–$100k	14.3%
$100k–$150k	16.7%
$150k–$200k	13.3%
$200k+	17.8%
Median income	$92,889

Housing

Home values

Under $50k 1.8%

$50k–$100k 1.4%

$100k–$150k 0.8%

$150k–$200k 0.5%

$200k–$300k 1.5%

$300k–$500k 11.3%

$500k–$1M 45.6%

$1M+ 37.1%

Housing overview

Metric	Value
Median home value	$869,300
Median rent / month	$2,022
Owner occupied	57.2%
Renter occupied	42.8%
Vacant	38.9%
Single-family detached	36.0%
Large apartment buildings	27.7%
Mobile homes	0.2%
Median rooms	3.4
Avg household size (owned)	3.30

Year built

Era	%
2020 or later	0.2%
2010–2019	5.3%
2000–2009	15.1%
1990–1999	10.6%
1980–1989	19.1%
1970–1979	32.1%
1960–1969	12.2%
1950–1959	3.8%
1940–1949	0.8%
1939 or earlier	0.7%

Bedrooms

Size	% of units
No bedroom (studio)	8.4%
1 bedroom	25.6%
2 bedrooms	26.5%
3 bedrooms	24.8%
4 bedrooms	10.9%
5+ bedrooms	3.9%

Vehicles per household

Vehicles	% of households
No vehicle	6.4%
1 vehicle	31.5%
2 vehicles	37.6%
3 or more	24.4%

Heating fuel

Fuel type	%
Utility gas	2.4%
Electricity	30.8%
Propane / LP gas	1.7%
Solar	4.1%
No fuel used	60.9%

Households & families

Household type	Count	%
Married-couple family	3,715	51.0%
Cohabiting couple	667	9.2%
Male householder, no spouse	1,135	15.6%
Female householder, no spouse	1,767	24.3%
Households with children under 18	2,459	33.8%
Households with seniors (65+)	2,990	41.0%
Average household size	3.14

Marital status

Status	Male	Female
Never married	37.3%	30.6%
Married	50.7%	46.6%
Separated	1.7%	1.9%
Widowed	0.9%	9.1%
Divorced	9.5%	11.7%

Education

Less than 9th grade 3.0%

Some HS, no diploma 3.7%

HS graduate 34.9%

Some college, no degree 22.1%

Associate's degree 9.0%

Bachelor's degree 18.3%

Graduate / professional 9.1%

Metric	%
HS diploma or higher	93.3%
Bachelor's or higher	27.4%

School enrollment (ages 3–17)

Type	Count	%
Nursery / preschool	288	7.3%
Kindergarten	254	6.4%
Elementary school	2,003	50.7%
High school	1,005	25.4%
College / grad school	401	10.1%

Employment

Industry of employment

Arts, food & hospitality 35.8%

Education & healthcare 12.4%

Professional & management 12.0%

Retail trade 10.4%

Finance & real estate 8.7%

Construction 5.2%

Other services 5.0%

Public administration 3.0%

Transportation & utilities 2.9%

Manufacturing 2.0%

Information 1.6%

Agriculture & mining 0.6%

Wholesale trade 0.5%

Occupation

Category	%
Management, business & arts	28.5%
Service	37.0%
Sales & office	20.8%
Natural resources & construction	8.5%
Production & transportation	5.2%

Employment type

Type	%
Private sector	82.7%
Government	7.7%
Self-employed	9.4%
Unpaid family workers	0.1%

Commute

Method	%
Drive alone	65.2%
Carpool	14.7%
Public transit	2.9%
Walk	3.7%
Work from home	8.8%
Other means	4.7%
Avg commute (minutes)	18.6

Poverty

All people 9.4%

Under 18 years 10.2%

18 and over 9.2%

Married-couple families 5.9%

Female-led households 14.3%

Income support

Source	% of households
Social Security	36.9%
Retirement income	23.3%
Supplemental Security	3.3%
Cash public assistance	1.4%
Food stamps / SNAP	10.2%

Health indicators

Condition	%
Obesity	23.9%
High blood pressure	24.4%
High cholesterol	24.9%
Diabetes	8.6%
Heart disease	4.7%
Stroke	2.6%
Asthma	8.7%
Arthritis	19.5%
Kidney disease	2.4%
Pulmonary disease	4.4%
Cancer	4.9%

Behavior / access	%
Smoking	14.6%
Binge drinking	19.3%
No physical activity	16.6%
Less than 7 hrs sleep	35.5%
Depression	15.4%
Fair or poor health	11.1%
Poor mental health	12.6%
Poor physical health	8.2%
No health insurance	11.7%
Visited doctor (checkup)	71.1%
Visited dentist	69.0%
Cholesterol screening	85.9%
Teeth loss	8.7%

Veterans & disability

Veterans	Count	%
Civilian veterans	909	5.0%

Disability	%
Any disability	9.1%
Under 18	0.5%
18–64 years	6.4%
65 and over	27.9%

Health insurance coverage

Type	%
Private insurance	75.0%
Public insurance	33.2%
No insurance	4.9%
Uninsured under 19	3.4%

Language & origin

Language spoken at home (age 5+)

Language	Count	%
English only	21,674	93.4%
Spanish	3,067	14.2%
Other Indo-European	709	3.3%
Asian & Pacific Islander	124	0.6%
Other languages	2,231	10.3%

Place of birth & citizenship

Origin	Count	%
Native born (US)	17,310	74.6%
Born in same state	16,711	72.0%
Born in different state	8,670	37.3%
Foreign born	599	2.6%
Naturalized citizen	5,904	25.4%
Not a US citizen	3,166	53.6%

Ancestry

Ancestry	Count	%
French	1,612	6.9%
Italian	1,432	6.2%
Polish	325	1.4%
English	294	1.3%
Arab	281	1.2%

Ancestry	Count	%
Irish	123	0.5%
German	79	0.3%
Dutch	22	0.1%
Norwegian	17	0.1%

Technology access

Metric	% of households
Computer access	31.4%
Internet access	94.5%

Source: U.S. Census Bureau, American Community Survey 2025 estimates.

Frequently asked questions about ZIP code 96761

What city is ZIP code 96761 in?

ZIP code 96761 is primarily assigned to Lahaina, Hawaii.

What county is ZIP code 96761 in?

ZIP code 96761 falls within Maui County, Hawaii.

Does ZIP code 96761 have a large retiree population?

37% of households in ZIP code 96761 receive Social Security income, suggesting a significant retiree or disability population.

What is the typical home value in ZIP code 96761?

The median home value in ZIP code 96761 is $869,300.

What is the population of ZIP code 96761?

ZIP code 96761 has an estimated population of 23,214 residents, with a density of 244 people per square mile.

What is the median household income in ZIP code 96761?

The median household income in ZIP code 96761 is $92,889, above the national median of ~$75,000.

What timezone is ZIP code 96761 in?

ZIP code 96761 observes the HST timezone.