96790 ZIP Code — Kula, HI

Maui County, Hawaii

ZIP code 96790 is located in Kula, Hawaii, within Maui County. It covers approximately 202.93 square miles and serves a population of 9,077 residents. This is a standard ZIP code in the Hawaii (HT) — no DST timezone, served by area code 808.

About ZIP code 96790

The housing stock consists of predominantly single-family detached homes. Most homes were built in the 1970s, giving the area an established character. Median home value is $1,057,700. Owner-occupancy sits near the national average at 71%.

The gap between median ($95,990) and mean household income suggests income inequality — a small number of higher earners pull the average up. 43% of households receive Social Security income, suggesting a notable retiree or disability population.

The dominant occupation class is management, business, and professional, with education and healthcare as the leading industry. The average commute of 28 minutes is near the national average.

Educational attainment is near the national average, with 35% of residents holding a bachelor's degree or higher.

9,077

population

202.93

sq mi land

Standard

ZIP type

Hawaii (HT) — no DST

timezone

96790 ZIP code map

Cities in ZIP code 96790

Below are the cities the US Postal Service accepts for ZIP code 96790. Using any city not on this list may result in mail delivery delays.

City	Status
Kula	Preferred

Nearby ZIP codes

96753 Kihei (4.9 mi) 96768 Makawao (13.6 mi) 96732 Kahului (14.5 mi) 96708 Haiku (16.1 mi) 96779 Paia (16.3 mi) 96793 Wailuku (18.2 mi)

Demographics updated 07/2026

Population
Total population	9,077
Population density	45 / sq mi
State FIPS	15
County FIPS	009

Geography
Land area	202.93 sq mi
Water area	1.67 sq mi
Latitude	20.6687
Longitude	-156.4170
Timezone	Hawaii (HT) — no DST
Area code	808

Total population by age

Gender

Race & ethnicity

Economics updated 07/2026

Household income

Income range	This ZIP	County avg	State avg
Under $50k	30.0%	28.5%	29.0%
$50k – $100k	27.9%	30.7%	29.8%
$100k – $200k	25.7%	30.1%	29.9%
Over $200k	16.4%	10.7%	11.3%

Demographics & statistics

9,077

Population

People per sq mi

48.1

Median age

$95,990

Median household income

$48,763

Per capita income

$1,057,700

Median home value

$1,900

Median monthly rent

71.1%

Home ownership

11.5%

Poverty rate

5.6%

Unemployment

2,565

Housing units

35.3%

Bachelor's or higher

Age distribution

Male Female

173

Under 5

186

321

5–9

346

320

10–14

345

228

15–19

247

108

20–24

116

338

25–34

365

592

35–44

641

519

45–54

561

337

55–59

364

376

60–64

407

677

65–74

732

292

75–84

316

85+

← Male

Female →

Age summary

Group	Count	%
Under 18	1,989	21.9%
18 and over	7,088	78.1%
65 and over	2,187	24.1%
Median age	48.1 years

Race & ethnicity

White 45.9%

Two or more races 21.8%

Asian 13.6%

Native Hawaiian / Pacific Islander 13%

Hispanic or Latino 3.5%

Other race 1.9%

American Indian / Alaska Native 0.3%

Group	Count	%
White	4,316	45.9%
Two or more races	2,049	21.8%
Asian	1,278	13.6%
Native Hawaiian / Pacific Islander	1,227	13%
Hispanic or Latino	333	3.5%
Other race	178	1.9%
American Indian / Alaska Native	29	0.3%

Household income

Income range	This ZIP	County avg	State avg
Under $50k	30.0%	28.5%	29.0%
$50k – $100k	27.9%	30.7%	29.8%
$100k – $200k	25.7%	30.1%	29.9%
Over $200k	16.4%	10.7%	11.3%

Under $10k 3.9%

$10k–$15k 3.3%

$15k–$25k 4.4%

$25k–$35k 5.4%

$35k–$50k 10.8%

$50k–$75k 10.4%

$75k–$100k 12.1%

$100k–$150k 20.5%

$150k–$200k 7.8%

$200k+ 21.3%

Range	% of households
Under $10k	3.9%
$10k–$15k	3.3%
$15k–$25k	4.4%
$25k–$35k	5.4%
$35k–$50k	10.8%
$50k–$75k	10.4%
$75k–$100k	12.1%
$100k–$150k	20.5%
$150k–$200k	7.8%
$200k+	21.3%
Median income	$95,990

Housing

Home values

Under $50k 1.3%

$50k–$100k 0.1%

$150k–$200k 0.2%

$200k–$300k 2.0%

$300k–$500k 7.1%

$500k–$1M 33.0%

$1M+ 56.3%

Housing overview

Metric	Value
Median home value	$1,057,700
Median rent / month	$1,900
Owner occupied	71.1%
Renter occupied	28.9%
Vacant	8.4%
Single-family detached	94.5%
Large apartment buildings	0.9%
Mobile homes	0.1%
Median rooms	5.1
Avg household size (owned)	2.86

Year built

Era	%
2020 or later	0.0%
2010–2019	7.0%
2000–2009	16.5%
1990–1999	13.3%
1980–1989	20.0%
1970–1979	25.3%
1960–1969	6.3%
1950–1959	6.2%
1940–1949	2.2%
1939 or earlier	3.3%

Bedrooms

Size	% of units
No bedroom (studio)	5.2%
1 bedroom	5.0%
2 bedrooms	24.6%
3 bedrooms	39.8%
4 bedrooms	19.9%
5+ bedrooms	5.6%

Vehicles per household

Vehicles	% of households
No vehicle	0.5%
1 vehicle	23.2%
2 vehicles	44.9%
3 or more	31.4%

Heating fuel

Fuel type	%
Utility gas	1.5%
Electricity	38.3%
Propane / LP gas	12.3%
Fuel oil	0.2%
Wood	8.3%
Solar	8.7%
No fuel used	30.7%

Households & families

Household type	Count	%
Married-couple family	1,893	59.2%
Cohabiting couple	138	4.3%
Male householder, no spouse	382	11.9%
Female householder, no spouse	784	24.5%
Households with children under 18	999	31.2%
Households with seniors (65+)	1,578	49.4%
Average household size	2.82

Marital status

Status	Male	Female
Never married	27.0%	23.2%
Married	63.6%	54.8%
Separated	0.0%	0.6%
Widowed	2.2%	10.1%
Divorced	7.2%	11.4%

Education

Less than 9th grade 2.9%

Some HS, no diploma 2.4%

HS graduate 26.3%

Some college, no degree 23.7%

Associate's degree 9.5%

Bachelor's degree 20.1%

Graduate / professional 15.2%

Metric	%
HS diploma or higher	94.7%
Bachelor's or higher	35.3%

School enrollment (ages 3–17)

Type	Count	%
Nursery / preschool	83	3.9%
Kindergarten	197	9.2%
Elementary school	956	44.5%
High school	540	25.1%
College / grad school	373	17.4%

Employment

Industry of employment

Education & healthcare 18.2%

Retail trade 12.3%

Professional & management 10.8%

Construction 9.9%

Arts, food & hospitality 8.3%

Agriculture & mining 8.0%

Public administration 6.7%

Finance & real estate 5.8%

Transportation & utilities 5.5%

Manufacturing 4.1%

Other services 3.9%

Information 3.5%

Wholesale trade 3.0%

Occupation

Category	%
Management, business & arts	43.0%
Service	15.7%
Sales & office	21.4%
Natural resources & construction	12.2%
Production & transportation	7.8%

Employment type

Type	%
Private sector	68.0%
Government	16.9%
Self-employed	12.8%
Unpaid family workers	2.3%

Commute

Method	%
Drive alone	71.1%
Carpool	7.7%
Public transit	0.8%
Walk	7.6%
Work from home	10.5%
Other means	2.2%
Avg commute (minutes)	28.1

Poverty

All people 11.5%

Under 18 years 11.6%

18 and over 11.5%

Married-couple families 4.3%

Female-led households 30.4%

Income support

Source	% of households
Social Security	42.7%
Retirement income	25.0%
Supplemental Security	2.0%
Cash public assistance	2.5%
Food stamps / SNAP	7.0%

Health indicators

Condition	%
Obesity	25.7%
High blood pressure	27.4%
High cholesterol	28.4%
Diabetes	9.4%
Heart disease	5.5%
Stroke	3.0%
Asthma	9.5%
Arthritis	23.6%
Kidney disease	2.7%
Pulmonary disease	5.1%
Cancer	6.3%

Behavior / access	%
Smoking	13.8%
Binge drinking	19.0%
No physical activity	15.0%
Less than 7 hrs sleep	34.4%
Depression	16.5%
Fair or poor health	11.3%
Poor mental health	12.5%
Poor physical health	9.0%
No health insurance	9.2%
Visited doctor (checkup)	73.8%
Visited dentist	72.4%
Cholesterol screening	89.4%
Teeth loss	7.6%

Veterans & disability

Veterans	Count	%
Civilian veterans	431	6.1%

Disability	%
Any disability	7.1%
Under 18	1.0%
18–64 years	3.8%
65 and over	20.2%

Health insurance coverage

Type	%
Private insurance	76.3%
Public insurance	34.6%
No insurance	5.6%
Uninsured under 19	8.1%

Language & origin

Language spoken at home (age 5+)

Language	Count	%
English only	8,718	96.0%
Spanish	285	3.3%
Other Indo-European	0	0.0%
Asian & Pacific Islander	34	0.4%
Other languages	245	2.8%

Place of birth & citizenship

Origin	Count	%
Native born (US)	8,209	90.4%
Born in same state	8,028	88.4%
Born in different state	4,957	54.6%
Foreign born	181	2.0%
Naturalized citizen	868	9.6%
Not a US citizen	416	47.9%

Ancestry

Ancestry	Count	%
French	741	8.2%
Italian	443	4.9%
Arab	201	2.2%
Polish	122	1.3%

Ancestry	Count	%
English	67	0.7%
Irish	27	0.3%
Norwegian	7	0.1%

Technology access

Metric	% of households
Computer access	35.2%
Internet access	99.0%

Source: U.S. Census Bureau, American Community Survey 2025 estimates.

Frequently asked questions about ZIP code 96790

What city is ZIP code 96790 in?

ZIP code 96790 is primarily assigned to Kula, Hawaii.

What county is ZIP code 96790 in?

ZIP code 96790 falls within Maui County, Hawaii.

Does ZIP code 96790 have a large retiree population?

43% of households in ZIP code 96790 receive Social Security income, suggesting a significant retiree or disability population.

What is the typical home value in ZIP code 96790?

The median home value in ZIP code 96790 is $1,057,700.

What is the population of ZIP code 96790?

ZIP code 96790 has an estimated population of 9,077 residents, with a density of 45 people per square mile.

What is the median household income in ZIP code 96790?

The median household income in ZIP code 96790 is $95,990, above the national median of ~$75,000.

What timezone is ZIP code 96790 in?

ZIP code 96790 observes the HST timezone.