96748 ZIP Code — Kaunakakai, HI

Maui County, Hawaii

ZIP code 96748 is located in Kaunakakai, Hawaii, within Maui County. It covers approximately 122.83 square miles and serves a population of 4,827 residents. This is a standard ZIP code in the Hawaii (HT) — no DST timezone, served by area code 808.

About ZIP code 96748

The housing stock consists of predominantly single-family detached homes. Most homes were built in the 1970s, giving the area an established character. Median home value is $347,700. Owner-occupancy sits near the national average at 60%.

Median household income is $71,125. Poverty affects 21% of residents, above the national average. SNAP benefit usage at 28% of households reflects economic stress in the area. 52% of households receive Social Security income, suggesting a notable retiree or disability population.

The dominant occupation class is management, business, and professional, with education and healthcare as the leading industry. The average commute of 15 minutes is near the national average.

Educational attainment is near the national average, with 22% of residents holding a bachelor's degree or higher.

Overall, ZIP code 96748 reflects a community defined by economic challenges above the national average, a significant Social Security-dependent population, and elevated reliance on food assistance.

4,827
population
122.83
sq mi land
Standard
ZIP type
Hawaii (HT) — no DST
timezone
96748 ZIP code map
Cities in ZIP code 96748

Below are the cities the US Postal Service accepts for ZIP code 96748. Using any city not on this list may result in mail delivery delays.

City Status
Kaunakakai Preferred
Demographics updated 05/2026
Population
Total population 4,827
Population density 39 / sq mi
State FIPS 15
County FIPS 009
Geography
Land area 122.83 sq mi
Water area 21.45 sq mi
Latitude 21.1117
Longitude -156.9007
Timezone Hawaii (HT) — no DST
Area code 808
Total population by age
Gender
Race & ethnicity
Economics updated 05/2026
Household income
Income range This ZIP County avg State avg
Under $50k 46.3% 28.5% 29.0%
$50k – $100k 29.7% 30.7% 29.8%
$100k – $200k 23.0% 30.1% 29.9%
Over $200k 0.9% 10.7% 11.3%

Demographics & statistics

4,827
Population
39
People per sq mi
37.9
Median age
$71,125
Median household income
$28,316
Per capita income
$347,700
Median home value
$994
Median monthly rent
59.6%
Home ownership
20.5%
Poverty rate
10.1%
Unemployment
1,513
Housing units
21.6%
Bachelor's or higher

Age distribution

Male Female
112
Under 5
104
195
5–9
181
175
10–14
163
203
15–19
189
169
20–24
158
322
25–34
299
184
35–44
171
355
45–54
329
101
55–59
94
143
60–64
133
294
65–74
274
158
75–84
147
90
85+
84
← Male
Female →

Age summary

GroupCount%
Under 181,28926.7%
18 and over3,53873.3%
65 and over1,04721.7%
Median age37.9 years

Race & ethnicity

Two or more races 38.7%
Native Hawaiian / Pacific Islander 35.2%
White 17.4%
Asian 7.7%
American Indian / Alaska Native 0.9%
Hispanic or Latino 0.2%
GroupCount%
Two or more races1,87338.7%
Native Hawaiian / Pacific Islander1,70135.2%
White83917.4%
Asian3707.7%
American Indian / Alaska Native430.9%
Hispanic or Latino80.2%

Household income

Income range This ZIP County avg State avg
Under $50k 46.3% 28.5% 29.0%
$50k – $100k 29.7% 30.7% 29.8%
$100k – $200k 23.0% 30.1% 29.9%
Over $200k 0.9% 10.7% 11.3%
Under $10k 10.5%
$10k–$15k 2.0%
$15k–$25k 8.6%
$25k–$35k 8.1%
$35k–$50k 10.9%
$50k–$75k 12.1%
$75k–$100k 17.7%
$100k–$150k 14.8%
$150k–$200k 9.5%
$200k+ 5.9%
Range% of households
Under $10k10.5%
$10k–$15k2.0%
$15k–$25k8.6%
$25k–$35k8.1%
$35k–$50k10.9%
$50k–$75k12.1%
$75k–$100k17.7%
$100k–$150k14.8%
$150k–$200k9.5%
$200k+5.9%
Median income$71,125

Housing

Home values

Under $50k 6.1%
$50k–$100k 4.0%
$100k–$150k 5.7%
$150k–$200k 13.1%
$200k–$300k 14.2%
$300k–$500k 31.1%
$500k–$1M 18.8%
$1M+ 7.1%

Housing overview

MetricValue
Median home value$347,700
Median rent / month$994
Owner occupied59.6%
Renter occupied40.4%
Vacant28.2%
Single-family detached75.3%
Large apartment buildings9.7%
Mobile homes0.1%
Median rooms4.4
Avg household size (owned)3.23

Year built

Era%
2020 or later0.0%
2010–20190.7%
2000–20095.1%
1990–199916.0%
1980–198915.3%
1970–197938.1%
1960–196910.3%
1950–19597.3%
1940–19492.5%
1939 or earlier4.8%

Bedrooms

Size% of units
No bedroom (studio)2.6%
1 bedroom18.5%
2 bedrooms18.6%
3 bedrooms43.9%
4 bedrooms12.4%
5+ bedrooms3.9%

Vehicles per household

Vehicles% of households
No vehicle4.9%
1 vehicle34.1%
2 vehicles30.2%
3 or more30.7%

Heating fuel

Fuel type%
Utility gas0.7%
Electricity20.1%
Propane / LP gas5.4%
Solar0.9%
No fuel used72.9%

Households & families

Household typeCount%
Married-couple family67143.9%
Cohabiting couple1298.4%
Male householder, no spouse24816.2%
Female householder, no spouse48131.5%
Households with children under 1847230.9%
Households with seniors (65+)67043.8%
Average household size3.15

Marital status

StatusMaleFemale
Never married45.0%31.1%
Married44.5%46.5%
Separated2.5%0.0%
Widowed1.4%11.7%
Divorced6.5%10.7%

Education

Less than 9th grade 2.3%
Some HS, no diploma 5.3%
HS graduate 31.2%
Some college, no degree 25.2%
Associate's degree 14.4%
Bachelor's degree 11.4%
Graduate / professional 10.2%
Metric%
HS diploma or higher92.4%
Bachelor's or higher21.6%

School enrollment (ages 3–17)

TypeCount%
Nursery / preschool1098.3%
Kindergarten957.2%
Elementary school45234.2%
High school47435.9%
College / grad school19114.5%

Employment

Industry of employment

Education & healthcare 29.5%
Retail trade 19.1%
Arts, food & hospitality 17.7%
Finance & real estate 8.1%
Public administration 6.0%
Construction 5.8%
Transportation & utilities 4.1%
Professional & management 3.4%
Agriculture & mining 2.1%
Manufacturing 2.0%
Other services 1.7%
Information 0.7%

Occupation

Category%
Management, business & arts34.2%
Service24.5%
Sales & office18.4%
Natural resources & construction10.7%
Production & transportation12.3%

Employment type

Type%
Private sector79.2%
Government15.7%
Self-employed5.0%
Unpaid family workers0.1%

Commute

Method%
Drive alone60.7%
Carpool14.3%
Public transit2.7%
Walk7.9%
Work from home8.1%
Other means6.4%
Avg commute (minutes)14.6

Poverty

All people 20.5%
Under 18 years 24.0%
18 and over 19.3%
Married-couple families 4.3%
Female-led households 35.7%

Income support

Source% of households
Social Security51.8%
Retirement income35.8%
Supplemental Security8.2%
Cash public assistance2.8%
Food stamps / SNAP27.9%

Health indicators

Condition%
Obesity30.2%
High blood pressure34.1%
High cholesterol29.9%
Diabetes14.2%
Heart disease8.0%
Stroke4.9%
Asthma11.1%
Arthritis28.1%
Kidney disease3.9%
Pulmonary disease7.7%
Cancer6.6%
Behavior / access%
Smoking18.5%
Binge drinking16.2%
No physical activity21.4%
Less than 7 hrs sleep38.7%
Depression16.5%
Fair or poor health18.2%
Poor mental health13.9%
Poor physical health12.2%
No health insurance12.7%
Visited doctor (checkup)75.4%
Visited dentist61.3%
Cholesterol screening87.1%
Teeth loss12.3%

Veterans & disability

VeteransCount%
Civilian veterans1343.8%
Disability%
Any disability17.0%
Under 184.0%
18–64 years12.1%
65 and over44.8%

Health insurance coverage

Type%
Private insurance52.3%
Public insurance58.7%
No insurance2.8%
Uninsured under 190.0%

Language & origin

Language spoken at home (age 5+)

LanguageCount%
English only4,61195.5%
Spanish731.6%
Other Indo-European00.0%
Asian & Pacific Islander00.0%
Other languages681.5%

Place of birth & citizenship

OriginCount%
Native born (US)4,59795.2%
Born in same state4,37190.6%
Born in different state3,67476.1%
Foreign born2264.7%
Naturalized citizen2304.8%
Not a US citizen11248.7%

Ancestry

AncestryCount%
Polish901.9%
Arab671.4%
Italian531.1%
AncestryCount%
English511.1%
French501%
Norwegian130.3%

Technology access

Metric% of households
Computer access31.7%
Internet access91.5%

Source: U.S. Census Bureau, American Community Survey 2025 estimates.

Frequently asked questions about ZIP code 96748

What city is ZIP code 96748 in?

ZIP code 96748 is primarily assigned to Kaunakakai, Hawaii.

What county is ZIP code 96748 in?

ZIP code 96748 falls within Maui County, Hawaii.

Does ZIP code 96748 have a large retiree population?

52% of households in ZIP code 96748 receive Social Security income, suggesting a significant retiree or disability population.

What is the poverty rate in ZIP code 96748?

21% of residents in ZIP code 96748 live below the poverty line, above the national average.

What is the typical home value in ZIP code 96748?

The median home value in ZIP code 96748 is $347,700.

What is the population of ZIP code 96748?

ZIP code 96748 has an estimated population of 4,827 residents, with a density of 39 people per square mile.

What timezone is ZIP code 96748 in?

ZIP code 96748 observes the HST timezone.

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