54736 ZIP Code — Durand, WI

Pepin County, Wisconsin

ZIP code 54736 is located in Durand, Wisconsin, within Pepin County. It covers approximately 128.93 square miles and serves a population of 4,258 residents. This is a standard ZIP code in the Central (CT) timezone, served by area code 715.

About ZIP code 54736

The housing stock consists of predominantly single-family detached homes. Most homes were built in the pre-1940, giving the area an established character. Median home value is $160,100. Owner-occupancy is high at 79%, well above the national average.

Median household income is $68,281. The poverty rate of 7% is below the national average. 43% of households receive Social Security income, suggesting a notable retiree or disability population.

The dominant occupation class is management, business, and professional, with education and healthcare as the leading industry. The average commute of 24 minutes is near the national average.

Educational attainment is near the national average, with 22% of residents holding a bachelor's degree or higher.

Overall, ZIP code 54736 reflects a community defined by high homeownership and a significant Social Security-dependent population.

4,258

population

128.93

sq mi land

Standard

ZIP type

Central (CT)

timezone

54736 ZIP code map

Cities in ZIP code 54736

Below are the cities the US Postal Service accepts for ZIP code 54736. Using any city not on this list may result in mail delivery delays.

City	Status
Durand	Preferred

Nearby ZIP codes

54721 Arkansaw (8.8 mi) 54737 Eau Galle (9.3 mi) 54755 Mondovi (10 mi) 54756 Nelson (10 mi) 54761 Plum City (13.9 mi) 54610 Alma (16.5 mi) 54740 Elmwood (16.7 mi) 54751 Menomonie (16.7 mi) 54769 Stockholm (18.3 mi) 55981 Wabasha (18.3 mi) 54750 Maiden Rock (19.1 mi) 54738 Eleva (19.4 mi)

Demographics updated 05/2026

Population
Total population	4,258
Population density	33 / sq mi
State FIPS	55
County FIPS	091

Geography
Land area	128.93 sq mi
Water area	3.81 sq mi
Latitude	44.6001
Longitude	-91.8997
Timezone	Central (CT)
Area code	715

Total population by age

Gender

Race & ethnicity

Economics updated 05/2026

Household income

Income range	This ZIP	County avg	State avg
Under $50k	40.8%	40.5%	39.4%
$50k – $100k	33.3%	35.7%	33.0%
$100k – $200k	22.5%	20.4%	22.4%
Over $200k	3.3%	3.3%	5.2%

Demographics & statistics

4,258

Population

People per sq mi

43.8

Median age

$68,281

Median household income

$37,973

Per capita income

$160,100

Median home value

$722

Median monthly rent

78.8%

Home ownership

7.2%

Poverty rate

1.3%

Unemployment

1,558

Housing units

21.8%

Bachelor's or higher

Age distribution

Male Female

104

Under 5

107

120

5–9

124

141

10–14

144

106

15–19

109

136

20–24

139

214

25–34

220

249

35–44

256

289

45–54

297

129

55–59

133

157

60–64

161

258

65–74

264

158

75–84

162

85+

← Male

Female →

Age summary

Group	Count	%
Under 18	889	20.9%
18 and over	3,369	79.1%
65 and over	923	21.7%
Median age	43.8 years

Race & ethnicity

White 91.3%

Hispanic or Latino 3.3%

Other race 2.5%

Two or more races 1.9%

Asian 0.6%

Black or African American 0.3%

American Indian / Alaska Native 0.1%

Group	Count	%
White	4,020	91.3%
Hispanic or Latino	145	3.3%
Other race	109	2.5%
Two or more races	84	1.9%
Asian	27	0.6%
Black or African American	13	0.3%
American Indian / Alaska Native	5	0.1%

Household income

Income range	This ZIP	County avg	State avg
Under $50k	40.8%	40.5%	39.4%
$50k – $100k	33.3%	35.7%	33.0%
$100k – $200k	22.5%	20.4%	22.4%
Over $200k	3.3%	3.3%	5.2%

Under $10k 1.6%

$10k–$15k 2.3%

$15k–$25k 7.6%

$25k–$35k 11.8%

$35k–$50k 9.6%

$50k–$75k 21.0%

$75k–$100k 16.6%

$100k–$150k 18.0%

$150k–$200k 6.3%

$200k+ 5.2%

Range	% of households
Under $10k	1.6%
$10k–$15k	2.3%
$15k–$25k	7.6%
$25k–$35k	11.8%
$35k–$50k	9.6%
$50k–$75k	21.0%
$75k–$100k	16.6%
$100k–$150k	18.0%
$150k–$200k	6.3%
$200k+	5.2%
Median income	$68,281

Housing

Home values

Under $50k 3.8%

$50k–$100k 17.3%

$100k–$150k 26.0%

$150k–$200k 14.2%

$200k–$300k 21.4%

$300k–$500k 10.6%

$500k–$1M 5.8%

$1M+ 0.8%

Housing overview

Metric	Value
Median home value	$160,100
Median rent / month	$722
Owner occupied	78.8%
Renter occupied	21.2%
Vacant	6.6%
Single-family detached	78.2%
Large apartment buildings	1.0%
Mobile homes	6.1%
Median rooms	6.4
Avg household size (owned)	2.33

Year built

Era	%
2020 or later	0.1%
2010–2019	3.9%
2000–2009	10.7%
1990–1999	10.3%
1980–1989	8.9%
1970–1979	17.3%
1960–1969	8.6%
1950–1959	11.4%
1940–1949	5.6%
1939 or earlier	23.2%

Bedrooms

Size	% of units
No bedroom (studio)	0.3%
1 bedroom	5.9%
2 bedrooms	17.7%
3 bedrooms	50.8%
4 bedrooms	18.5%
5+ bedrooms	6.8%

Vehicles per household

Vehicles	% of households
No vehicle	3.5%
1 vehicle	27.0%
2 vehicles	37.6%
3 or more	31.8%

Heating fuel

Fuel type	%
Utility gas	37.7%
Electricity	13.7%
Propane / LP gas	32.7%
Fuel oil	2.9%
Wood	10.6%
Solar	0.1%
No fuel used	0.4%

Households & families

Household type	Count	%
Married-couple family	1,021	56.3%
Cohabiting couple	129	7.1%
Male householder, no spouse	263	14.5%
Female householder, no spouse	402	22.1%
Households with children under 18	527	29.0%
Households with seniors (65+)	659	36.3%
Average household size	2.32

Marital status

Status	Male	Female
Never married	28.0%	20.3%
Married	60.2%	57.9%
Separated	0.4%	0.6%
Widowed	2.6%	12.2%
Divorced	8.8%	9.0%

Education

Less than 9th grade 3.5%

Some HS, no diploma 4.2%

HS graduate 39.8%

Some college, no degree 18.5%

Associate's degree 12.2%

Bachelor's degree 18.2%

Graduate / professional 3.6%

Metric	%
HS diploma or higher	92.2%
Bachelor's or higher	21.8%

School enrollment (ages 3–17)

Type	Count	%
Nursery / preschool	90	9.9%
Kindergarten	40	4.4%
Elementary school	427	47.2%
High school	206	22.8%
College / grad school	142	15.7%

Employment

Industry of employment

Education & healthcare 22.4%

Manufacturing 17.6%

Retail trade 9.8%

Agriculture & mining 9.0%

Construction 8.0%

Transportation & utilities 6.6%

Public administration 6.0%

Wholesale trade 4.8%

Professional & management 4.3%

Arts, food & hospitality 4.1%

Finance & real estate 3.3%

Other services 2.3%

Information 1.7%

Occupation

Category	%
Management, business & arts	32.5%
Service	14.0%
Sales & office	21.6%
Natural resources & construction	12.1%
Production & transportation	19.7%

Employment type

Type	%
Private sector	78.0%
Government	13.8%
Self-employed	7.8%
Unpaid family workers	0.3%

Commute

Method	%
Drive alone	76.1%
Carpool	5.4%
Public transit	0.0%
Walk	2.2%
Work from home	13.2%
Other means	3.1%
Avg commute (minutes)	24.1

Poverty

All people 7.2%

Under 18 years 8.9%

18 and over 6.8%

Married-couple families 2.4%

Female-led households 30.1%

Income support

Source	% of households
Social Security	43.2%
Retirement income	25.3%
Supplemental Security	2.6%
Cash public assistance	2.0%
Food stamps / SNAP	9.1%

Health indicators

Condition	%
Obesity	34.8%
High blood pressure	33.1%
High cholesterol	34.8%
Diabetes	9.8%
Heart disease	7.0%
Stroke	3.3%
Asthma	9.9%
Arthritis	26.6%
Kidney disease	3.1%
Pulmonary disease	7.1%
Cancer	7.5%

Behavior / access	%
Smoking	19.4%
Binge drinking	23.9%
No physical activity	22.7%
Less than 7 hrs sleep	30.6%
Depression	20.6%
Fair or poor health	13.5%
Poor mental health	13.7%
Poor physical health	10.9%
No health insurance	11.0%
Visited doctor (checkup)	73.8%
Visited dentist	66.7%
Cholesterol screening	87.0%
Teeth loss	14.0%

Veterans & disability

Veterans	Count	%
Civilian veterans	194	5.8%

Disability	%
Any disability	14.9%
Under 18	5.1%
18–64 years	10.9%
65 and over	34.9%

Health insurance coverage

Type	%
Private insurance	73.8%
Public insurance	37.0%
No insurance	7.3%
Uninsured under 19	6.4%

Language & origin

Language spoken at home (age 5+)

Language	Count	%
English only	4,047	95.0%
Spanish	112	2.8%
Other Indo-European	69	1.7%
Asian & Pacific Islander	27	0.7%
Other languages	16	0.4%

Place of birth & citizenship

Origin	Count	%
Native born (US)	4,125	96.9%
Born in same state	4,105	96.4%
Born in different state	3,204	75.2%
Foreign born	20	0.5%
Naturalized citizen	133	3.1%
Not a US citizen	19	14.3%

Ancestry

Ancestry	Count	%
Polish	544	12.8%
Italian	408	9.6%
French	171	4%
Arab	144	3.4%

Ancestry	Count	%
English	49	1.2%
German	17	0.4%
Dutch	14	0.3%

Technology access

Metric	% of households
Computer access	42.6%
Internet access	89.9%

Source: U.S. Census Bureau, American Community Survey 2025 estimates.

Frequently asked questions about ZIP code 54736

What city is ZIP code 54736 in?

ZIP code 54736 is primarily assigned to Durand, Wisconsin.

What county is ZIP code 54736 in?

ZIP code 54736 falls within Pepin County, Wisconsin.

Does ZIP code 54736 have a large retiree population?

43% of households in ZIP code 54736 receive Social Security income, suggesting a significant retiree or disability population.

What is the typical home value in ZIP code 54736?

The median home value in ZIP code 54736 is $160,100.

What is the population of ZIP code 54736?

ZIP code 54736 has an estimated population of 4,258 residents, with a density of 33 people per square mile.

What is the median household income in ZIP code 54736?

The median household income in ZIP code 54736 is $68,281, below the national median of ~$75,000.

What timezone is ZIP code 54736 in?

ZIP code 54736 observes the CST timezone.