54731 ZIP Code — Conrath, WI

Rusk County, Wisconsin

ZIP code 54731 is located in Conrath, Wisconsin, within Rusk County. It covers approximately 46.61 square miles and serves a population of 656 residents. This is a standard ZIP code in the Central (CT) timezone, served by area code 715.

About ZIP code 54731

The housing stock consists of predominantly single-family detached homes. Most homes were built in the 1970s, giving the area an established character. Median home value is $136,100. Owner-occupancy is high at 84%, well above the national average.

Median household income is $56,458. The poverty rate of 6% is below the national average. 40% of households receive Social Security income, suggesting a notable retiree or disability population.

The dominant occupation class is production, transportation, and material moving, with manufacturing as the leading industry. The average commute of 22 minutes is near the national average.

College attainment at 20% is below the national average, consistent with a trades and production-oriented local economy.

Health indicators show elevated rates of smoking (22%) compared to national benchmarks.

Overall, ZIP code 54731 reflects a community defined by high homeownership and a significant Social Security-dependent population.

656

population

46.61

sq mi land

Standard

ZIP type

Central (CT)

timezone

54731 ZIP code map

Cities in ZIP code 54731

Below are the cities the US Postal Service accepts for ZIP code 54731. Using any city not on this list may result in mail delivery delays.

City	Status
Conrath	Preferred

Nearby ZIP codes

54745 Holcombe (6.5 mi) 54563 Tony (9.8 mi) 54766 Sheldon (10.2 mi) 54848 Ladysmith (10.6 mi) 54433 Gilman (13.4 mi) 54819 Bruce (14.4 mi) 54526 Glen Flora (15 mi) 54732 Cornell (16.7 mi) 54895 Weyerhaeuser (18.1 mi)

Demographics updated 05/2026

Population
Total population	656
Population density	14 / sq mi
State FIPS	55
County FIPS	107

Geography
Land area	46.61 sq mi
Water area	0.33 sq mi
Latitude	45.3497
Longitude	-91.0699
Timezone	Central (CT)
Area code	715

Total population by age

Gender

Race & ethnicity

Economics updated 05/2026

Household income

Income range	This ZIP	County avg	State avg
Under $50k	49.6%	51.8%	39.4%
$50k – $100k	35.1%	33.6%	33.0%
$100k – $200k	13.0%	13.3%	22.4%
Over $200k	2.3%	1.3%	5.2%

Demographics & statistics

656

Population

People per sq mi

55.5

Median age

$56,458

Median household income

$35,465

Per capita income

$136,100

Median home value

$786

Median monthly rent

83.5%

Home ownership

6.3%

Poverty rate

2.4%

Unemployment

347

Housing units

20.2%

Bachelor's or higher

Age distribution

Male Female

Under 5

5–9

10–14

15–19

20–24

25–34

35–44

45–54

55–59

60–64

65–74

75–84

85+

← Male

Female →

Age summary

Group	Count	%
Under 18	88	13.4%
18 and over	568	86.6%
65 and over	138	21.0%
Median age	55.5 years

Race & ethnicity

White 94.8%

Two or more races 4.7%

Hispanic or Latino 0.5%

Group	Count	%
White	625	94.8%
Two or more races	31	4.7%
Hispanic or Latino	3	0.5%

Household income

Income range	This ZIP	County avg	State avg
Under $50k	49.6%	51.8%	39.4%
$50k – $100k	35.1%	33.6%	33.0%
$100k – $200k	13.0%	13.3%	22.4%
Over $200k	2.3%	1.3%	5.2%

Under $10k 3.6%

$10k–$15k 2.3%

$15k–$25k 5.2%

$25k–$35k 7.1%

$35k–$50k 28.2%

$50k–$75k 20.1%

$75k–$100k 9.4%

$100k–$150k 8.1%

$150k–$200k 9.4%

$200k+ 6.8%

Range	% of households
Under $10k	3.6%
$10k–$15k	2.3%
$15k–$25k	5.2%
$25k–$35k	7.1%
$35k–$50k	28.2%
$50k–$75k	20.1%
$75k–$100k	9.4%
$100k–$150k	8.1%
$150k–$200k	9.4%
$200k+	6.8%
Median income	$56,458

Housing

Home values

Under $50k 8.5%

$50k–$100k 22.9%

$100k–$150k 20.5%

$150k–$200k 15.5%

$200k–$300k 19.0%

$300k–$500k 8.9%

$500k–$1M 2.3%

$1M+ 2.3%

Housing overview

Metric	Value
Median home value	$136,100
Median rent / month	$786
Owner occupied	83.5%
Renter occupied	16.5%
Vacant	22.4%
Single-family detached	77.6%
Large apartment buildings	0.0%
Mobile homes	19.6%
Median rooms	5.6
Avg household size (owned)	2.17

Year built

Era	%
2020 or later	0.0%
2010–2019	6.0%
2000–2009	16.6%
1990–1999	12.1%
1980–1989	13.1%
1970–1979	19.6%
1960–1969	7.0%
1950–1959	11.6%
1940–1949	2.0%
1939 or earlier	12.1%

Bedrooms

Size	% of units
No bedroom (studio)	0.0%
1 bedroom	6.8%
2 bedrooms	17.1%
3 bedrooms	57.3%
4 bedrooms	16.8%
5+ bedrooms	2.0%

Vehicles per household

Vehicles	% of households
No vehicle	1.9%
1 vehicle	16.2%
2 vehicles	42.1%
3 or more	39.8%

Heating fuel

Fuel type	%
Electricity	2.9%
Propane / LP gas	66.3%
Fuel oil	2.9%
Wood	26.9%

Households & families

Household type	Count	%
Married-couple family	151	48.9%
Cohabiting couple	16	5.2%
Male householder, no spouse	83	26.9%
Female householder, no spouse	59	19.1%
Households with children under 18	46	14.9%
Households with seniors (65+)	98	31.7%
Average household size	2.12

Marital status

Status	Male	Female
Never married	32.6%	14.8%
Married	50.0%	54.4%
Separated	2.5%	3.0%
Widowed	5.3%	9.6%
Divorced	9.6%	18.1%

Education

Less than 9th grade 3.2%

Some HS, no diploma 6.1%

HS graduate 45.2%

Some college, no degree 13.4%

Associate's degree 11.8%

Bachelor's degree 17.6%

Graduate / professional 2.7%

Metric	%
HS diploma or higher	90.6%
Bachelor's or higher	20.2%

School enrollment (ages 3–17)

Type	Count	%
Nursery / preschool	2	2.5%
Kindergarten	1	1.2%
Elementary school	37	45.7%
High school	22	27.2%
College / grad school	19	23.5%

Employment

Industry of employment

Manufacturing 35.4%

Education & healthcare 15.7%

Transportation & utilities 8.9%

Agriculture & mining 7.4%

Retail trade 7.4%

Construction 5.2%

Professional & management 4.9%

Arts, food & hospitality 4.3%

Public administration 3.4%

Other services 2.8%

Wholesale trade 2.2%

Finance & real estate 1.5%

Information 0.9%

Occupation

Category	%
Management, business & arts	21.2%
Service	13.2%
Sales & office	15.7%
Natural resources & construction	18.8%
Production & transportation	31.1%

Employment type

Type	%
Private sector	78.2%
Government	11.4%
Self-employed	8.3%
Unpaid family workers	2.2%

Commute

Method	%
Drive alone	79.1%
Carpool	8.2%
Public transit	0.0%
Walk	2.2%
Work from home	9.2%
Other means	1.3%
Avg commute (minutes)	22.0

Poverty

All people 6.3%

Under 18 years 9.8%

18 and over 5.8%

Married-couple families 4.0%

Female-led households 8.7%

Income support

Source	% of households
Social Security	39.5%
Retirement income	38.8%
Supplemental Security	6.1%
Cash public assistance	0.6%
Food stamps / SNAP	6.8%

Health indicators

Condition	%
Obesity	37.0%
High blood pressure	36.3%
High cholesterol	36.0%
Diabetes	11.7%
Heart disease	8.0%
Stroke	3.8%
Asthma	10.3%
Arthritis	28.4%
Kidney disease	3.5%
Pulmonary disease	8.6%
Cancer	7.7%

Behavior / access	%
Smoking	21.8%
Binge drinking	22.4%
No physical activity	24.9%
Less than 7 hrs sleep	31.3%
Depression	21.1%
Fair or poor health	16.4%
Poor mental health	14.3%
Poor physical health	12.5%
No health insurance	12.3%
Visited doctor (checkup)	75.2%
Visited dentist	61.4%
Cholesterol screening	86.7%
Teeth loss	17.0%

Veterans & disability

Veterans	Count	%
Civilian veterans	27	4.8%

Disability	%
Any disability	17.1%
Under 18	4.5%
18–64 years	13.3%
65 and over	37.0%

Health insurance coverage

Type	%
Private insurance	67.8%
Public insurance	37.3%
No insurance	13.0%
Uninsured under 19	15.6%

Language & origin

Language spoken at home (age 5+)

Language	Count	%
English only	633	96.5%
Spanish	1	0.2%
Other Indo-European	1	0.2%
Asian & Pacific Islander	0	0.0%
Other languages	0	0.0%

Place of birth & citizenship

Origin	Count	%
Native born (US)	656	100.0%
Born in same state	654	99.7%
Born in different state	516	78.7%
Foreign born	2	0.3%
Naturalized citizen	0	0.0%
Not a US citizen	0	0.0%

Ancestry

Ancestry	Count	%
Italian	76	11.6%
Polish	76	11.6%
Arab	37	5.6%
French	32	4.9%

Ancestry	Count	%
English	27	4.1%
Dutch	9	1.4%
German	7	1.1%

Technology access

Metric	% of households
Computer access	47.1%
Internet access	87.7%

Source: U.S. Census Bureau, American Community Survey 2025 estimates.

Frequently asked questions about ZIP code 54731

What city is ZIP code 54731 in?

ZIP code 54731 is primarily assigned to Conrath, Wisconsin.

What county is ZIP code 54731 in?

ZIP code 54731 falls within Rusk County, Wisconsin.

Is ZIP code 54731 mostly owner-occupied?

84% of occupied units in ZIP code 54731 are owner-occupied, well above the national average.

Does ZIP code 54731 have a large retiree population?

40% of households in ZIP code 54731 receive Social Security income, suggesting a significant retiree or disability population.

What is the typical home value in ZIP code 54731?

The median home value in ZIP code 54731 is $136,100.

What is the population of ZIP code 54731?

ZIP code 54731 has an estimated population of 656 residents, with a density of 14 people per square mile.

What timezone is ZIP code 54731 in?

ZIP code 54731 observes the CST timezone.