72928 ZIP Code — Branch, AR

Franklin County, Arkansas

ZIP code 72928 is located in Branch, Arkansas, within Franklin County. It covers approximately 23.41 square miles and serves a population of 653 residents. This is a standard ZIP code in the Central (CT) timezone, served by area code 479.

About ZIP code 72928

The housing stock consists of predominantly single-family detached homes. Most homes were built in the pre-1940, giving the area an established character. Median home value is $100,000. Owner-occupancy is high at 78%, well above the national average.

Median household income is $24,196. Poverty affects 23% of residents, above the national average. 62% of households receive Social Security income, suggesting a notable retiree or disability population.

The dominant occupation class is management, business, and professional, with construction as the leading industry. The average commute of 18 minutes is near the national average.

College attainment at 12% is below the national average, consistent with a trades and production-oriented local economy.

Health indicators show elevated rates of smoking (23%) compared to national benchmarks.

Notable community characteristics include a notable veteran presence at 15% of civilians, above the national average of 7%; and disability rates above the national average at 26%.

Overall, ZIP code 72928 reflects a community defined by a trades-oriented workforce, economic challenges above the national average, a strong veteran community, high homeownership, and a significant Social Security-dependent population.

653

population

23.41

sq mi land

Standard

ZIP type

Central (CT)

timezone

72928 ZIP code map

Cities in ZIP code 72928

Below are the cities the US Postal Service accepts for ZIP code 72928. Using any city not on this list may result in mail delivery delays.

City	Status
Branch	Preferred

Nearby ZIP codes

72951 Ratcliff (1.9 mi) 72933 Charleston (7.4 mi) 72930 Cecil (9.6 mi) 72943 Magazine (10.1 mi) 72927 Booneville (10.7 mi) 72855 Paris (13.2 mi) 72821 Altus (15.1 mi) 72941 Lavaca (16 mi) 72905 Fort Smith (16.1 mi) 72832 Coal Hill (16.3 mi) 72936 Greenwood (17 mi) 72949 Ozark (17.4 mi)

Demographics updated 05/2026

Population
Total population	653
Population density	28 / sq mi
State FIPS	05
County FIPS	047

Geography
Land area	23.41 sq mi
Water area	0.06 sq mi
Latitude	35.2930
Longitude	-93.9175
Timezone	Central (CT)
Area code	479

Total population by age

Gender

Race & ethnicity

Economics updated 05/2026

Household income

Income range	This ZIP	County avg	State avg
Under $50k	58.2%	59.9%	50.4%
$50k – $100k	30.8%	28.3%	29.9%
$100k – $200k	11.0%	9.5%	15.7%
Over $200k	0.0%	2.2%	4.0%

Demographics & statistics

653

Population

People per sq mi

50.6

Median age

$24,196

Median household income

$18,709

Per capita income

$100,000

Median home value

$678

Median monthly rent

77.5%

Home ownership

22.7%

Poverty rate

0.0%

Unemployment

303

Housing units

11.9%

Bachelor's or higher

Age distribution

Male Female

Under 5

5–9

10–14

15–19

20–24

25–34

35–44

45–54

55–59

60–64

65–74

75–84

85+

← Male

Female →

Age summary

Group	Count	%
Under 18	113	17.3%
18 and over	540	82.7%
65 and over	222	34.0%
Median age	50.6 years

Race & ethnicity

White 78.4%

Asian 9.1%

Two or more races 6.7%

Hispanic or Latino 5.5%

American Indian / Alaska Native 0.3%

Group	Count	%
White	542	78.4%
Asian	63	9.1%
Two or more races	46	6.7%
Hispanic or Latino	38	5.5%
American Indian / Alaska Native	2	0.3%

Household income

Income range	This ZIP	County avg	State avg
Under $50k	58.2%	59.9%	50.4%
$50k – $100k	30.8%	28.3%	29.9%
$100k – $200k	11.0%	9.5%	15.7%
Over $200k	0.0%	2.2%	4.0%

Under $10k 10.2%

$10k–$15k 20.1%

$15k–$25k 21.0%

$25k–$35k 14.1%

$35k–$50k 11.1%

$50k–$75k 13.8%

$75k–$100k 3.0%

$100k–$150k 0.9%

$150k–$200k 5.7%

Range	% of households
Under $10k	10.2%
$10k–$15k	20.1%
$15k–$25k	21.0%
$25k–$35k	14.1%
$35k–$50k	11.1%
$50k–$75k	13.8%
$75k–$100k	3.0%
$100k–$150k	0.9%
$150k–$200k	5.7%
Median income	$24,196

Housing

Home values

Under $50k 24.4%

$50k–$100k 25.6%

$100k–$150k 9.7%

$150k–$200k 23.6%

$200k–$300k 7.0%

$300k–$500k 9.7%

Housing overview

Metric	Value
Median home value	$100,000
Median rent / month	$678
Owner occupied	77.5%
Renter occupied	22.5%
Vacant	11.9%
Single-family detached	90.5%
Large apartment buildings	0.0%
Mobile homes	9.5%
Median rooms	5.5
Avg household size (owned)	2.11

Year built

Era	%
2020 or later	0.0%
2010–2019	4.8%
2000–2009	18.0%
1990–1999	5.8%
1980–1989	19.6%
1970–1979	8.5%
1960–1969	2.1%
1950–1959	6.9%
1940–1949	13.0%
1939 or earlier	21.4%

Bedrooms

Size	% of units
No bedroom (studio)	0.0%
1 bedroom	6.6%
2 bedrooms	15.6%
3 bedrooms	55.3%
4 bedrooms	18.3%
5+ bedrooms	4.2%

Vehicles per household

Vehicles	% of households
No vehicle	6.9%
1 vehicle	48.3%
2 vehicles	26.4%
3 or more	18.3%

Heating fuel

Fuel type	%
Utility gas	32.1%
Electricity	59.2%
Wood	8.4%
No fuel used	0.3%

Households & families

Household type	Count	%
Married-couple family	119	35.7%
Cohabiting couple	8	2.4%
Male householder, no spouse	147	44.1%
Female householder, no spouse	59	17.7%
Households with children under 18	57	17.1%
Households with seniors (65+)	188	56.5%
Average household size	1.96

Marital status

Status	Male	Female
Never married	37.2%	15.8%
Married	35.0%	61.3%
Separated	0.0%	4.6%
Widowed	20.5%	11.7%
Divorced	7.3%	6.7%

Education

Less than 9th grade 4.9%

Some HS, no diploma 2.4%

HS graduate 41.5%

Some college, no degree 35.1%

Associate's degree 4.2%

Bachelor's degree 4.6%

Graduate / professional 7.3%

Metric	%
HS diploma or higher	92.7%
Bachelor's or higher	11.9%

School enrollment (ages 3–17)

Type	Count	%
Nursery / preschool	5	7.4%
Kindergarten	6	8.8%
Elementary school	16	23.5%
High school	33	48.5%
College / grad school	8	11.8%

Employment

Industry of employment

Construction 26.0%

Education & healthcare 18.2%

Agriculture & mining 13.0%

Arts, food & hospitality 10.8%

Manufacturing 7.4%

Retail trade 6.9%

Wholesale trade 6.5%

Public administration 4.3%

Other services 3.5%

Professional & management 1.3%

Transportation & utilities 0.9%

Information 0.9%

Finance & real estate 0.4%

Occupation

Category	%
Management, business & arts	31.2%
Service	10.0%
Sales & office	21.6%
Natural resources & construction	30.7%
Production & transportation	6.5%

Employment type

Type	%
Private sector	59.7%
Government	27.7%
Self-employed	12.6%
Unpaid family workers	0.0%

Commute

Method	%
Drive alone	83.5%
Carpool	11.3%
Public transit	0.0%
Walk	1.3%
Work from home	0.0%
Other means	3.9%
Avg commute (minutes)	18.2

Poverty

All people 22.7%

Under 18 years 15.9%

18 and over 24.1%

Married-couple families 6.7%

Female-led households 60.0%

Income support

Source	% of households
Social Security	61.9%
Retirement income	22.8%
Supplemental Security	6.3%
Cash public assistance	0.0%
Food stamps / SNAP	3.3%

Health indicators

Condition	%
Obesity	35.4%
High blood pressure	39.4%
High cholesterol	40.5%
Diabetes	12.1%
Heart disease	8.5%
Stroke	3.7%
Asthma	9.8%
Arthritis	28.2%
Kidney disease	3.4%
Pulmonary disease	9.8%
Cancer	7.3%

Behavior / access	%
Smoking	22.8%
Binge drinking	15.0%
No physical activity	31.2%
Less than 7 hrs sleep	33.2%
Depression	26.0%
Fair or poor health	20.4%
Poor mental health	16.7%
Poor physical health	14.0%
No health insurance	14.7%
Visited doctor (checkup)	74.7%
Visited dentist	54.5%
Cholesterol screening	87.5%
Teeth loss	19.9%

Veterans & disability

Veterans	Count	%
Civilian veterans	82	15.2%

Disability	%
Any disability	26.2%
Under 18	3.5%
18–64 years	23.3%
65 and over	41.9%

Health insurance coverage

Type	%
Private insurance	43.5%
Public insurance	60.0%
No insurance	12.7%
Uninsured under 19	15.7%

Language & origin

Language spoken at home (age 5+)

Language	Count	%
English only	595	91.1%
Spanish	30	5.0%
Other Indo-European	30	5.0%
Asian & Pacific Islander	0	0.0%
Other languages	0	0.0%

Place of birth & citizenship

Origin	Count	%
Native born (US)	622	95.3%
Born in same state	622	95.3%
Born in different state	506	77.5%
Foreign born	0	0.0%
Naturalized citizen	31	4.7%
Not a US citizen	30	96.8%

Ancestry

Ancestry	Count	%
Arab	337	51.6%
Italian	64	9.8%

Ancestry	Count	%
French	46	7%
English	1	0.2%

Technology access

Metric	% of households
Computer access	51.0%
Internet access	76.0%

Source: U.S. Census Bureau, American Community Survey 2025 estimates.

Frequently asked questions about ZIP code 72928

What city is ZIP code 72928 in?

ZIP code 72928 is primarily assigned to Branch, Arkansas.

What county is ZIP code 72928 in?

ZIP code 72928 falls within Franklin County, Arkansas.

Does ZIP code 72928 have a large retiree population?

62% of households in ZIP code 72928 receive Social Security income, suggesting a significant retiree or disability population.

Does ZIP code 72928 have an older population?

34% of residents in ZIP code 72928 are 65 or older, above the national average of ~17%.

What is the poverty rate in ZIP code 72928?

23% of residents in ZIP code 72928 live below the poverty line, above the national average.

How educated is the population of ZIP code 72928?

12% of residents hold a bachelor's degree or higher — below the national average of ~33%, consistent with a trades-oriented local economy.

What timezone is ZIP code 72928 in?

ZIP code 72928 observes the CST timezone.